I got a call from a PR firm the other day looking for an "online communicator" to perform various Web 2.0 tasks for some of their clients. Looked like a cool gig until you get toward the bottom of the listing. Note to PR firms..bloggers are not going away. They'll continue to a key element in driving brand discussions - good or bad.
Technorati tags: blogs, blogging, PR, PR+2.0, blogger+outreach, community+2.0, web+PR, citizen+media, citizen+marketers
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