LinkedIn Provides Capacity to Add Multiple Images in a Single Post
LinkedIn continues to add new tools and features, improving the user-experience in tiny increments, as opposed to adding in wide-scale changes. Well, you could argue that adding in video is a fairly significant shift, but still, there's been no massive, Stories-like updates or announcements which change the way the platform works - which makes sense for the professional social network. They probably don't need to re-imagine the platform so much as refine it.
The latest addition comes in the form of multi-image posting.
As per LinkedIn:
"Want to share photos from an industry event you attended? Or how about photos from your team offsite that capture your company culture? You can now select multiple photos to include in a single post on LinkedIn. With this new feature, you can share more than one view of the experience you want to share with your network."
Multi-image posting has been available on Facebook and Twitter for some time, while Instagram added organic multi-image posts back in February, so the option is fairly common on social. But still, as noted, it's another feature added to the LinkedIn toolkit - and most have a different context when considered within the LinkedIn sphere.
There are various ways you could consider using multi-image posts on LinkedIn to boost your professional profile - images from industry or internal company events is one, as highlighted by LinkedIn, but you could also show sequence images from a new product or service, or multiple graphs/charts from a presentation for additional context.
And while it's not a 'Stories' option as such, it does provide capacity to tell more of a story and provide additional context with your LinkedIn posts, which is evidently a key trend, particularly among younger users.
In recent months, LinkedIn has added in a range of smaller updates and tweaks to improve the user experience, including an in-built profile image camera, pictures in comments, new 'Profile Views' data points (including the keywords people used to find your profile) and native video. They also re-added the ability to get quick information about a user by hovering over their username in the feed just last week.
LinkedIn's not going for 'game-changers' with these updates, just smaller improvements that evolve the system and help advance the platform's everyday use case.
That's not to say LinkedIn doesn't have some major update of some kind in the works, but while other social platforms are battling it out in the more advanced stakes of augmented reality and live video, LinkedIn's staying focused on improving their core, which may actually prove to be a better route to take, as opposed to jumping onto a competing trend.
The ability to add multiple photos is now available on iOS, and is coming to Android and desktop soon.
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