Retargeting is a key digital marketing tactic, enabling you to re-engage interested consumers by prompting them with reminders to ensure that your brand and offers remain front of mind.
And there's a key reason why this is effective - according to LinkedIn
"92% of first-time website visitors aren't planning to make a purchase. Because of this, retargeting is a must for B2B marketers who want to optimize their efforts and ad spend."
To help with this, LinkedIn offers a range of retargeting options within its ad tools, which can help you track visitor activity and connect with them on the professional social network.
This week, LinkedIn has published a new guide to its various options on this front - the infographic below covers all the key elements of LinkedIn's re-engagement options, which could prove critical in your LinkedIn marketing approach.