While social media continues to grow in usage and influence, search is still the key way that most people find products and services online.
This is especially relevant for local businesses - according to research, 80% of consumers use search engines to find information about businesses in their area, versus 48% who check on social media platforms. The latter number is increasing, more people are conducting more searches on social platforms to connect with businesses, but at present - and for the foreseeable future - search remains the key platform that people are using for this purpose.
This and more key local search stats are included in this new infographic from MDG Advertising. If you're a local business, it's crucially important that you stay on top of such trends to ensure you're being found when people go looking for providers in your niche.
Check out the full infographic below.