Based on information from a study conducted recently, it seems that 1 in 6 marriages in the past 3 years have been the result of people interacting with one another on social media platforms. However, social media is not used only for people to be able to create new friendships or to meet their soul mates, but it's also a big deal for business owners who use it to explain their customer base and build long lasting relationships with their existing customers. Therefore, if you're a business owner and want to make sure that you're going to increase your online presence, then following the tips below may help you do just that.
Learn Management Software
These days, you'll be more than happy to know what you have access to an almost infinite number of social media tools and applications that you can choose from. For instance, Buffer and Hootsuite are great choices for beginners, and they cover the wide majority of social accounts. On top of that, they're also quite easy to use. On the other hand, if you're looking for tools that server more specific functions, then tools such as Twibble or Narrow.io may be the better choice for your needs. Of course, at the end of the day, the tools you choose to use will be influenced by your objectives and your company's needs.
After you'll learn all about the social media management software you've decided to use, keep in mind that you need to be on the lookout for updates that can help you make the most out of the tool you're using.
Most people will agree to the fact that executing the same repetitive tasks again and again is not fun. That is why if you want to be successful with social media marketing, you need to learn how to automate. As for the tasks you can automate so you don't waste time performing them manually from now on, they are:
1. Posting to Facebook, Twitter or LinkedIn from another network.
2. Automating posts from a specific expert's website.
3. Answering direct messages.
4. Mentioning (tagging) other users in your messages.
5. Retweeting messages you thought are great on Twitter.
6. Follow back users that follow you.
Keep in mind that while automation is indeed useful, you need to keep in mind that being human is vital. This means that even if you have everything automated, you still need to engage with your users and make sure you bring the human factor in your interaction with them. After all, no one likes to follow a machine. In addition, you can always use services such as Brandshield to detect any abuse aimed at your brand.
Be Worthy of Being "Followed" On Social Media!
No matter if it's on Google+, LinkedIn, Pinterest, Instagram, Facebook or Twitter, there are three things that no user will ever turn down. They include being right, being famous and of course, free stuff.
Therefore, it's a good idea that you do everything you can in order to make your profile worth following on these social networks. You can do that by posting the best pictures from your followers, engage in Twitter debates by using your personal hashtag or running weekly contests. By doing so, you'll make others curious about you and soon enough you're going to be closer and closer to your social media success.