Search algorithms have used machine learning and artificial intelligence to predict which of the billions of pages on the Internet might be most relevant to your search.
Google has spent so much time, money and effort trying to make their search engine the most accurate when searching on it, but what do people really care about when they look for information?
What really makes a search result the most accurate or best of all online?
Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks.
Bing will be able to deliver results based on what your trusted sources of information (your friends and acquaintances) think.
They have made this move following the fact that "90% of people consult with a friend or expert before making a decision"
The sidebar appears on the right-hand side of all searches, so when you do a search Bing will suggest "Friends Who Might Know" about the topic based on the information in their Facebook, Likes, profile information, photos, etc.
This move takes searching online to a whole new level, you don't just rely on the information found about it because it seems to be the most popular or the most visited, but you are able to see who in your network may have a recommendation, a suggestion or the expertise to guide you on your search, based on their own experience and knowledge.
This will push companies to increase the quality of their customer experience, customer retention, the influence they have on social networks to gain more recommendations and to put even more effort to grow their brand awareness.
This is only one more step forward to what the future seems to look like when bringing social networks to search engine rankings and optimization.