Sending out thank you notes for either services or products give a company another chance to contact the customer. Any company that has spent time and money getting those customers, certainly wants to retain them, and the thank you notes are great ways to build solid relationships.
Whenever writing thank you notes, be sure to be specific with your topic and never make it a sales pitch. Don't thank customers as a group; this is your time to make it personal and win that person's loyalty for the future. Make sure the note is well-timed, well-written and mailed immediately. If your handwriting is legible, a hand written note is very impressive to receive.
Here are a few examples of thank you notes; one is for providing a service, and the other note is a thank you for purchasing a product. The notes are fairly simple; they are inexpensive and effective ways to provide the best of customer service.
The first short thank you note is for a service you provided. Remember the note does not have to be long; in fact a short but sincere thank you is most desirable.
Dear Mr. & Mrs. Jones,
We truly appreciate your business and are grateful for the trust you have placed in _______________. We were privileged to have the opportunity to serve you by _____________________________, and we greatly value your business.
We look forward to continuing our relationship with you in the future, and should you have any suggestions how we can serve you better, please do not hesitate to drop us a note or call. Our commitment to providing you the best _________________is our primary goal.
Very truly yours,
The second short thank you is for a product a customer has recently purchased.
Dear Mr. & Mrs. Jones,
Thank you for choosing __________________________. Our continued commitment lies in the complete satisfaction of each and every product we sell. Should you have a need for another ______________ please do not hesitate to call us again.
Our success lies in our prompt, professional and personal attention we strive to give. Should you have any suggestions that would improve our business, please feel free to contact us.
It is not inappropriate to ask for referrals as long as you don't give the impression you are trying to sell something or attempting to use the thank you note as a sales pitch, but if customers or clients are very happy with your products and services, go right ahead. See more sample thank you notes here.