Since 1991, Los Angeles-based company, MWKS (Marketingworks) has been on the forefront of interacting with Key-Influencers in the marketing space.
MWKS uses state-of-the-art web-monitoring and crawling technology. Sophisticated "web-chatter" tools provide clients with a way to "listen and learn" what is being said (in blogs, posts, message boards, forums, micro-blogs, video-sharing sites and other engagement channels, across the entire span of the web) before a successful - and precisely targeted - outreach campaign is launched. Today, MWKS is a recognized leader in social media monitoring and activation.
One of their more recent successes was a geo-targeted Wal-Mart campaign. Wal-Mart wanted to reach local consumers in Chicago and Philadelphia and educate them on the benefits of Community Activation Network "CAN" surrounding the opening of stores in Philadelphia and Chicago.
MWKS' strategy was to harvest web-chatter and online conversations surrounding CAN initiatives with leading consumer voices in these two cities and contact tradition radio, television and newspaper media to write favorable articles to support Wal-Mart.
A geo-targeted master list of sites and engagement channels was crafted by MWKS. Outreach Experts contacted leading community Advocates/Leaders and delivered the benefits of CAN to these local Key-Influencers and geo-targeted Decision Makers. Genuine and open conversations created a lightening storm of interest on a local basis - engaging 2 Million + consumers. The Chicago Sun-Times and Philadelphia Inquirer published articles about CAN, based on MWKS outreach.
MWKS has worked with dozens of Fortune 500's and other companies including: Kraft, L'Oreal, Walmart, Nissan, AARP, Microsoft, Disney, Maybelline, Toyota, Fox Studios, Best Western Hotels, Nissan, NBC, NFL, Progressive Insurance, Jack-in-the-Box, Rock 'n Roll Hall of Fame, Bahamas Tourism, Ray Ban, Gallo Wineries, Heineken, Condé Nast, Discovery Networks, Hungry-Man, 2010 Census, National Institute for Alcohol Recovery, Deloitte, Sarah Lee, Levi's, Coca-Cola, QualityHealth, PNC Bank and many more.