As Pinterest continues to grow, and build out its ad options, the platform is also looking to offer new ways to help advertisers create more effective Pin campaigns, with the help of established experts.
This week, Pinterest has announced the expansion of its Pinterest Marketing Partners program, adding in a broader set of experts, in a range of areas, to help brands with their on-platform efforts.
As explained by Pinterest, joining their existing advertising, content marketing, audiences, and measurement specialtists, businesses will now also be able to work with:
“Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy, and The Online Studio. These Creative PMPs have built solutions through the Pinterest API that will give brands access to creative development tools that make it easy to build, manage and launch engaging Pins.”
‘PMP’ in this context obviously relating to ‘Pinterest Marketing Partners’
The key focus of these new additions is creative, but most notably video – three of the six new additions are specifically focused on video creation. And that makes sense, given that the platform’s seeing such success with video content - according to Pinterest, 75% of Pinners are likely to watch a video about a topic that interests them on the site, compared to 55% of users on other sites, while Pinners are also 2.6x more likely to make a purchase after viewing brand video content on the site.
The new additions to their Marketing Partner mix, which have been trained by Pinterest’s Creative Strategy team, will make it easier for brands to learn and understand the key elements for success via pin. Pinterest also notes that these specific teams have created “thousands upon thousands of Pins to date and are now ready to help businesses make more”.
It doesn’t get as much press as other social platforms, but recent reports suggest that Pinterest is growing faster than Twitter and Snapchat, as it closes in on 250 million users. That’s obviously a smaller audience than Facebook or Instagram, but Pinners come to the platform with shopping intent, and as such it is worth investigating the potential value of Pins for your business.
If you’re interested in learning more about Pinterest’s Marketing Partner Program, you can see their full partner listing here.
