Pride Month becomes a bigger celebration every year, and this week, Pinterest has announced a new Pride Month feature, and related usage stats, to mark the occasion for 2019.
As explained by Pinterest:
"With Pride Month kicking off soon, people are turning to Pinterest for inspiration to celebrate their identity, discover the best Pride parade looks and find products to express themselves at celebrations around the world."
Indeed, according to Pinterest's data, Pride Month gets more popular on the platform every time around, with related searches increasing 2930% from June 2016 to June 2018.
And for businesses looking to run tie-in campaigns on the platform, Pinterest has also noted the big hashtags of note:
"Top interests show that Pinners are looking for quotes and memes for inspo to live their best life and ideas to prep for the parade, with “pride outfit,” “pride makeup,” “gay pride,” “pride quotes” and “bi pride” as the top searches."
Other key searches that see increased attention during Pride Month include:
- Bisexual pride makeup +108%
- Rainbow ear tattoo + 680%
- Pride stickers +182%
- Pride shoes +116%
- Rainbow box braids +77%
- Pride costume +85%
- Rainbow marble nails +194%
- Thinking of proposing (lesbian proposal ideas+66%)? Get them a rainbow ring +130%
In addition to sharing these stats, Pinterest has also announced that it will add a rainbow-colored text filter, which will be automatically applied to Pride-related searches for the month.
Pinterest added the same text filter last year, and it adds an extra festive element to proceedings. Pinterest will also look to showcase curated collections of Pride Pins at the top of search results.
Given the popularity of the event on the platform, it makes sense for Pinterest to give it specific focus, and it's good to see more inclusive measures being adopted by social platforms to celebrate audience diversity.
Also, one other Pinterest chart - the top searched drag queens from 'Ru Paul's Drag Race'.
If you're planning on running a related tie-in campaign on Pinterest, these stats and tips may help guide your strategy.