Pinterest Provides New Data on their Active Audience [Infographic]
Pinterest probably deserves more attention as a social media marketing option than it receives. I mean, it's not like no one knows about it - the platform now has more than 175 million monthly active users, and is on track to book more than $500 million in ad revenue this year. But did you also know that one in two U.S. Millennials use the platform? That Pinterest reaches 80% of the Millennials who also use Snapchat?
That stat, in particular, stood out in this new infographic which provides an overview of the platform's U.S. audience. The Snapchat reference is important because Snap Inc. just recently raised almost $30 billion after publicly listing, largely based on the fact that it has such huge appeal with that Millennial audience. If Pinterest is not so far off, what does that mean? How much might Pinterest be worth on the free market? And given it's focus on eCommerce and generating revenue through direct selling, could Pinterest actually be worth more than Snapchat in the long run?
Of course, there's more to it than that - you have to also consider engagement rate and time spent in-app, etc. But either way, these new stats provide some interesting food for thought, some considerations that may factor into your process.
Check out the full infographic below.
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