And you know what they're calling it?
Get it, because of the... Pin...
I guess it's not much worse than 'Snap Chatter', and regardless of the name, the report does provide some valuable insight into the latest online shopping trends specifically, given the eCommerce focus of the app.
So what's trending via Pin in this month's initial report? Check out the infographic below, which includes a look at uniquely trending topics in US states.