As you've gone about looking for alternatives to Facebook in order to offset your traffic losses and maximize reach to your target audience, have you considered the potential of Q and A social network Quora and its evolving ad tools?
Granted, Quora is not as big as Facebook or Instagram in terms of usage, but its 300 million monthly unique visitors is not that far off Twitter (326m MAU), and is higher than Pinterest (250m MAU). Of course, each platform has its own benefits, but the usage data shows that Quora is likely more significant than many think - and as such, it may provide additional opportunities to reach people, and importantly, connect with them as they're seeking relevant solutions.
In order to help brands tap into this, Quora has this week released keyword targeting for Quora ads, which will enable advertisers to target questions that contain specific keywords.
"For example, if you are an advertiser in the Financial Services industry, you can target your ads using keywords such as “financial planning” to show your ad against relevant questions on Quora to reach a high intent audience."
This comes in addition to Quora's existing 'Topic' and 'Question' targeting options, providing a broader range of ways to reach the platform's users.
It won't work for everyone, it may not suit your audience specifically. But Quora ads may be worth consideration, and it may also be worth setting up a profile and getting a better understanding of the site.
For more context on the potential of Quora for marketing, check out this infographic.