Reaching Tech Professionals on LinkedIn [Infographic]
One of LinkedIn's key markets is technology professionals - more than 30% of the platform's active audience are tech professionals and IT decision makers, while 18 million people regularly engage with the LinkedIn Tech content feed via LinkedIn Pulse.
Given this, it makes sense for the network to put increased emphasis on those in the IT and engineering fields with their content - and for brands trying to reach these audiences to also look to LinkedIn as a key platform.
Underlining this, LinkedIn have released a new infographic to accompany their "Tapping into the Minds of Tech Professionals" guide which they released last month.
The listing provides an overview of how tech professionals engage with content on LinkedIn, what they're looking for and how they utilize the platform day-to-day - a worthy resource for those trying to tap into this field.
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