Attorney Mark Hermann, is the partner resident in the Chicago office of the international law firm Jones Dayco. He has also been the co-author of Drug and Device Law Blog), for more than 2-years. On Lawyers Weekly, he answers the question, "Is blogging worth it?"
Mark's commentary is particularly refreshing because he's speaking from experience, rather than theory.
I encourage you to Read the Article in Full!
Some of my favorite comments:
- On the one hand, blogging is very easy. Pick a platform (blogger.com will do). Pick a legal niche. Start typing. Click on "publish." Congratulations! You're a blogger!
- To create a successful blog, you must regularly publish interesting new content. "Regularly" means a few times each week.
- Blogging forces you to stay abreast of your practice area.
- Blogging permits you to influence the public debate.
- Lawyers at small or medium-sized firms might generate business from blogging, because those firms are often willing to accept smaller matters than larger firms
- Regarding larger firms, "Blogging surely causes your name to cross the desks of potential clients, and that might cause clients to think of you when they're retaining counsel."
Photo by boopsiedaisy
Link to original post