Snapchat Releases New Data on User Shopping Trends [Report]
Snapchat has released a new series of reports which highlight how the app influences shopping behaviors, as it looks to push its advertising credentials ahead of the holiday season.
The new Snap 'Footprints' series looks at three shopping categories: apparel, big box shoppers and luxury retail shoppers. The reports provide specific insight into each sector, highlighting how Snapchat can be used by advertisers to reach the right audience.
And there are certainly some valuable insights in there - for example:
- While Snapchatters visit big box stores twice a month on average, they tend to hit the aisles most on Saturdays.
- 18-24 year olds shop more than any other age group from Sunday through Friday.
- Luxury retail shoppers are 7% more likely to go shopping towards the end of the month (after the 21st).
Of course, such insights are relevant to your target audience, particularly given the younger skew of Snapchat, but still, if you are working in any of these sectors, the data may be worth checking, especially considering Snapchat is looking to put more focus on more lucrative, older markets in future.
But that remains the key challenge for Snap. While there's no question that Snapchat has a strong hold on younger users (more than one in five US Snapchat users bought a product they discovered on the platform last year, according to research), there is a question as to how valuable those users are. The answer will vary based on your business, but it is a consideration - it's one thing for Snapchat to tout its potential in the big box sector, it's another to see what results your brand will actually generate through Snap ads.
Still, the insights here are worth checking, with helpful charts and visualizations - and downloadable one-sheets which summarize the findings.
The data can definitely help plan out your strategies - on Snapchat or off - and may provide some additional considerations.
You can check out Snapchat's latest 'Footprints' reports here.
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