People see hundreds of startup E-commerce business advertisements on various social media platforms every day, but they rarely click on FEW of them to check out their services or product offerings. Also, clicks on those few Startup E-commerce business advertisements are influenced by factors such as:
- If the ad mentions that one of their friends or contacts is using or has used the services, or
- If they found the ad display attractive, etc.
One important factor is whether people in their target audience have previously seen that start-up's advertisement on newspaper, TV, etc. - in other words on 'Traditional Media'! Having already seen the advertisement on 'Traditional Media' influences the target audience's decision to check out what the start-up has to offer when they go online. Reasons behind that influence varies, including mere curiosity, etc.
The answer is to invest in 'lower cost Traditional Media.' Here's the key:
Go Local. Instead of advertising on national TV channels, Newspapers, Radio, Magazines etc. where cost is really high, focus on local TV channels, Newspapers, Radio, Magazines etc. all of which will be cost-saving for targeting your niche audience. Once your business starts generating revenues, you may further enhance your marketing efforts to target a bigger audience.
Often, start-up e-commerce businesses direct all their marketing efforts to social media only. Social media marketing is great for a -start-up's initial marketing activities, but if it is supported by cost effective 'Traditional Media', it can boost the e-commerce start-up's marketing efforts and help in realizing early goals.
What do you think are some other important factors that can help start-up e-commerce businesses' marketing efforts?!