For the last few days, I've been attending SXSW. Having spent a while in Dallas and CA, I haven't been to the festival in a few years and well... it's different. Here's a photo from 2003 - the last time I/my company was involved with SXSW. We had a booth, we all attended the conference, and we handed out the web awards. Now they have famous people handing out the awards, the conference is packed, and booths are mostly big companies (not a boutique interactive firm to be found). Yay Austin. Yay SXSW. The parties were excellent, and having a houseful of guests and seeing people from all over the country that we all know and love has been so much fun. As one person said, "it's like a big class reunion," and he's right, it absolutely has that feel. I was talking with some Five Runs folks at their packed event and we all agreed - the social part of social networking is really our favorite.

Posts on actual insight from the conference... coming soon.
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