If you're like most people, you've probably created a profile on LinkedIn, but now you're not exactly sure what you to do with it, or how you can make best use of the platform. In fact, if you're like many business owners and professionals, your LinkedIn profile probably just sits neglected - a staple of your digital presence, but not something you use as an active tool.

Maybe you're not convinced that the platform's worth your time and you can't see the potential benefits. If that sounds like you, consider these stats:

• Over 80% of all B2B leads generated by social media come from LinkedIn
• 90% of top performing salespeople now use social media as part of their sales strategy
• 79% of B2B Marketers say LinkedIn is an effective source for generating leads

It may not seem obvious, but there are a heap of ways you can use LinkedIn to grow not only your professional brand, but also to generate leads. 

To help with this, take a look at this infographic which outlines how you can more effectively use the professional social network. 

A version of this post was first published on the Top Dog Social Media blog.