Social media is always changing, and not just in terms of new algorithm updates or platform features, but also in relation to usage, and where people's attentions lie.
In the past, for example, your best bet on social would have been to establish profiles for your brand on Facebook and Twitter, with others taking a lesser priority, but now that may not necessarily be the case, depending on your business.
Instagram is on the rise, Pinterest's shifting its entire use-case, while YouTube has, if anything, become an even bigger consideration. Google+ is no more, Snapchat has solidified its hold on younger users. Depending on who you're trying to reach, there's a range of different factors to take in.
To provide some quick insights, this infographic from Jones PR highlights some key social platform usage stats, and how they currently sit.
You may already be aware of these trends, but it's a good reminder, which may help you better plan your strategy.
Check out the full infographic below.