The Evolution of Birthdays on Facebook [Infographic]
Facebook's always pushing to get people sharing more content on their platform, and one of the key events around which Facebook sees significant interaction is birthdays, with more than 45 million people sharing birthday wishes every day.
And birthdays are particularly important in sparking new engagement between users - according to a study conducted by The Association for Computing Machinery, a significant amount of personal interactions on Facebook, particularly between people who don't communicate often, happen because of birthdays.
In order to better facilitate such interaction, Facebook's adding in two new birthday tools - the option to create a fundraiser in celebration of your birthday, directing friends to donate instead of buying you a present, and a new birthday video option. Because there's never enough of those.
These new options add to the range of ways you can celebrate your birthday on The Social Network - this infographic from Facebook provides an overview of their various birthday options and tools.
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