Section One - 4:32 Nazim Beltran talks about the latest Social Media news
Section Two - 26:04 Content Warfare with Ryan Hanley (http://goo.gl/TbEkyT)
Section Three - 47:45 Latest Linkedin news with +Greg Cooper
0:00:00 James Dearsley introduces this week's Midweek Marketing Mix
Section One - Nazim Beltran talks about the latest Social Media news
4:32 Nazim Beltran talks about Facebook Legacy (http://goo.gl/lKs7tB)
6:10 Extension of a person's life on the digital platform mentions Nazim Beltran
7:04 Social media elephant in the room about death mentions James Dearsley
7:28 physical entity and digital entity +James Dearsley goes into detail
9:16 We are physical and digital beings explains James Dearsley
9:58 Facebook TV advertising Nazim Beltran reveals all
11:03 Looking at the middle aged crowd mentions Nazim Beltran
11:27 45-50 Facebook age shift - explains James Dearsley
12:24 Platforms are starting to mature stresses Ryan Hanley
12:44 Younger audience is still there but using it in a different way says Ryan Hanley
15:00 James Dearsley screen-shares Facebook ad
15:50 Facebook is now part of who we are mentions Ryan Hanley
17:05 Nazim Beltran talks about people using Facebook for newspaper source images
19:36 Google Helpouts is closing down in April says Nazim Beltran
20:15 Google was getting 20% from them Nazim Beltran mentions is wasn't a sustainable model
21:32 Pope joins a Hangout discussion Nazim Beltran goes into detail
Section Two Content Warfare author Ryan Hanley
26:04 Ryan Hanley looks back at this experiences of writing Content Warfare
27:00 Crowdfunding platform Publishizer (http://goo.gl/OdCelR) was used to fund the book Ryan Hanley goes into detail
28:34 What is a true fan? asks James Dearsley
29:10 They believe in what you do - use their views as self expression Ryan Hanley answers James Dearsley's question
29:51 Building a relationship with these true fans is a lifestyle states Ryan Hanley
31:34 Deeper thing than the surface actions mentions Ryan Hanley
32:47 Audience is first stresses Ryan Hanley
34:16 A gap between content marketing books ... uses examples of great marketing books ... message was missing that audience is a cultural part of a business
35:35 6 step process Ryan Hanley goes into detail about his theory from Content Warfare
39:11 James Dearsley tip of using hastags on Google Plus
40:04 Let your audience self-select mentions Ryan Hanley
42:00 Use Chris Brogan as example of using an email newsletter
45:07 Greg Cooper reads his 3 favourite quotes from Ryan Hanley 's book
46:44 James Dearsley reads his favourite quote from Content Warfare
Section Three Greg Cooper LinkedIn news
47:45 Linkedin blogs for English speaking countries
49:40 Bizo (http://goo.gl/fsNP3n) gives Linkedin on and off the platform advertising content - Greg Cooper goes into detail
51:15 Linkedin going from strength to strength mentions James Dearsley
51:46 New platform more linked to corporates mentions Greg Cooper
52:42 Nazim Beltran talks about Italian perceptions of Linkedin
54:09 Entry level has doubled for B2B platform - Greg Cooper mentions about Business Plus
54:44 Commercial limit 60-100 searches a month mentions states Greg Cooper
55:10 Greg Cooper looks at InMail
57:19 Greg Cooper finds Google Plus and Linkedin complementary platforms - shares experiences of both
58:34 Ryan Hanley shares his Linkedin content experiences
59:21 Greg Cooper talks about Linkedin search engine
1:01:53 Greg Cooper talks about Linkedin in China
1:03:12 James Dearsley mentions about +Greg Cooper Linkedin blog posts (http://goo.gl/AFq3ek)