Like any good content marketer, you are consistently engaging your social media followers through contests, conversation-sparking posts, reader polls, and more. And while engagement is its own reward and all, you might still find yourself wondering how you can translate those interactions into sales for your business.
If you've mastered the art of getting your audience to engage with your brand on social media, you're already headed in the right direction. When someone enters a photo contest, posts a video of themselves using your product, answers a poll, comments on their experience with your brand, etc., they are creating content for you. The next step is figuring out what you're going to do about it.
According to the infographic below from SparkReel, 40% of consumers are seeking out user generated content of some kind before making a purchase. That's where all your social engagements come in. Your job is to guide the potential customers out there to the content that your loyal followers have generated. Whether it's creating a slideshow of entries from a photo contest, or highlighting social customer reviews in your web store, the possible uses of user generated content are endless. Get creative, and tell us what you came up with in the comments below!