The data, compiled into the below infographic, highlights when users are more likely to be active on Twitter, what they use the platform for, and what they’re looking for from brands.
And while the findings are not revolutionary, there are some interesting notes, including:
- Twitter users are significantly more likely to share their views and recommendations than non-users
- 76% of Twitter users follow a brand account on the platform
- Users see Twitter as a great place for finding promotions and deals
Take a look at the full infographic for more detail.