Aside from announcing the winners of its #BrandBowl, which celebrates the most successful Super Bowl tie-in campaigns via tweet, Twitter has also this week released a collection of stats, compiled via Sprinklr, which show that more brands utilized 'purpose-driven' messages in their 2019 Super Bowl campaigns.
As per Twitter:
"Brands are catching on to the power of purpose-driven messages during the big game, with purpose-driven ads producing consistently positive sentiment."
The main winner on this front, according to Twitter, was Microsoft, with its 'We All Win' message.
Twitter has released a collection of other data points on purpose-driven Super Bowl campaigns - take a look at the graphic below, which may prompt you to consider a similar approach in your marketing efforts.