Just
got done chatting with someone who commented about how impressed they
were that within 10 days a business had amassed over 2k followers. I
had to explain why I am not impressed.
It is understandable when
someone who has a huge off line presence is able to grow a following in
a short period of time, using auto follower and other "get followers
quickly" tools defeats the purpose of Twitter in my mind.
Quality
over Quantity is my philosophy to twitter. Followers alone is a
meaningless metric, especially if these people are looking for the same
thing you are, more followers. If so, these people have very little
interest in what you are in business to do and therefore produce no
value. Instead take the time connect with people who are in the markets
you serve, have mentioned similar interest or just post interesting
stuff.
It does not matter how many followers your business has
if you cannot engage with this community and show measurable results
from your activity. The getting followers quickly schemes are like a
fad diet, they will work in the short term but will yield marginal if
any sustainable results.
An article from
Filed Under:
Content Marketing