Twitter Provides Tips to Help Maximize Your Father's Day Social Media Campaign
Father's Day is coming up (Sunday 18th June in the US), and it's a perfect time to launch a related marketing tie-in to tap into active shoppers looking for gifts.
And Father's Day may present more of an opportunity than you'd think - earlier this month, Facebook released data which showed that Mother's Day 2017 "drove more posts in a single day than any other topic on Facebook in the last year". And given the celebratory nature of the event, it's hard to go wrong - if you're looking for an opportunity to tap into a trend to drive your marketing message, Father's Day could be key.
To help businesses make the most of the event, Twitter has released a new listing of tips on key trends and ideas to keep in mind for Father's Day.
First up, on hashtags - Twitter says that while the #FathersDay hashtag is the most obvious, there's plenty of opportunity in the expanded hashtag conversation, including:
#fathersday2017, #ilovemydad, #thanksdad, #firstfathersday, #BestDadAward, #MyDadMyHero.
Twitter notes that in 2016, they saw 37.8 million tweets related to Father's Day, with people also commonly tweeting about barbeques, family stories, gifts, going out to eat, greeting cards, showing thanks, spending time with family - all key themes to keep in mind for your own campaigns.
Twitter also advises that brands should consider using keyword targeting in their Twitter ads campaigns around Father's Day to reach the exact right audience. Keyword targeting enables you to target users who've recently tweeted or searched for specific words on the platform.
"For example, a retail brand could reach people looking for Father's Day gifts by targeting keywords and phrases such as "gifts for dad," "need a Father's Day present," or "buy dad a gift."
As with all campaigns and strategies, it's critical that you first focus on relevance, and aiming for the topics and angles that most specifically relate to your audience - there's little point going off-topic just to tie into a trend. But if there is a relevant angle for your business, which aligns with your brand voice, then the data shows that Father's Day could be a great opportunity.
Follow Andrew Hutchinson on Twitter