With modern day consumers more focused on their smartphones, traditional ad options like billboards and magazine promotions may not be as effective as they once were. But people definitely do trust and notice their favorite influencer’s recommendations.
Given this, it’s not really surprising that marketers are collaborating more and more with influencers. But what kind of ROI are brands actually generating from influencer campaigns, and what sort of benefits can you expect from your own efforts?
Here are some of the key influencer marketing benefits you can expect.
1. Brand Awareness
Influencer marketing can make your product appeal to a wider audience - it can help your brand showcase your products and educate consumers about the salient features of your products.
The best way to measure brand awareness is to look at the kind of content produced and the impressions it generated.
2. Brand Lift
Sponsored posts and social media content that influencers create can change the perception of consumers towards a brand. Influencers are considered as experts in their niches - when they promote your product, you gain more credibility.
Take for instance, frozen food retailer, Iceland Foods’ experience with influencer marketing. After releasing influencer-created content, their approval ratings went up by 70%.
3. Social Media Following
An influencer’s posts on various social media channels can boost a brand’s visibility, and affiliate links and social media tags are good ways to redirect people from an influencer’s page to your brand’s page.
With this, your brand can expect more followers and more engagement on your profiles. Even on your website, daily page views and unique visitors are likely to shoot up.
4. Content Pieces
When you collaborate with an influencer, you can be sure of one thing - to promote your product, influencers will come up with creative content. This may be in the form of live videos, blog posts, reviews, or tutorials. Whatever it may be, influencers will definitely create quality content assets for your brand.
To learn more about influencer marketing ROI and what’s involved, check out the infographic below.
Image courtesy: Grin.co