I'm bored with social media and telling you how to behave on social networks. There's only so many ways I can tell you stop being creepy on Facebook. Either you get it, or you've got a browser tab open so you can see when your "friend" posts his next update.
Part of my boredom is I'm seeing social media as too much business. For marketers, advertisers, and PR people, social media is the wild west of modern communication. There is great potential and untapped gold veins, but also a lot of danger and people looking for how to do it better.
I've somehow fallen in line with the people looking to make a quick dime. These people don't see the avatars and users they connect with as actual human beings, but rather conversions and metrics to report. These people don't get The Anti-Social Media, and are probably looking at me wondering why I don't run any ads on my site.
Here's the problem with the social media marketing. The average person, like my Mom, doesn't go on Facebook to look at ads or even to interact with whatever Facebook wants her to like. Sure the ads and brands are there, but she goes to stay in touch with her friends and family and see new photos of her grandkids. No brand, however awesome, can replace or communicate on a level as one photo of those grandkids does.
This is where social marketing currently fails. Social networks should enhance the current relationships we have, rather than trying to get us to communicate with nameless and faceless corporatations.
Are there companies and people that do things better? Yes. But marketing needs to take a step back away from the case studies of Zappos and Dell and rethink the actual relationships they are building, if any. The best social networks enhance (or seemingly enhance) our current relationships.
Social media is all about communication and relationships. We can do better than having people try to communicate with logos. Our ancestors communicated with people, we can do it too.