Media Orchard by the Idea Grove has an interesting post here, where they use a tool from TagCrowd to see what kind of words are used on major agency sites including Edelman, B-M, H-K, Ogilvy and Ruder Finn. In all fairness they also turn the cameras on themselves.

Of course, I couldn't resist. The cloud for Morgan/Dorado is below. How do you think we did?




<!--/*--><![CDATA[/* ><!--*/ <!-- #htmltagcloud{ font-family:'lucida grande',trebuchet,'trebuchet ms',verdana,arial,helvetica,sans-serif; line-height:2.4em; word-spacing:normal; letter-spacing:normal; text-decoration:none; text-transform:none; text-align:justify; text-indent:0ex; background-color:#fff; margin:1em 1em 0em 1em; border:2px dotted #ddd; padding:2em}#htmltagcloud a:link{text-decoration:none}#htmltagcloud a:visited{text-decoration:none}#htmltagcloud a:hover{text-decoration:none;color:white;background-color:#05f}#htmltagcloud a:active{text-decoration:none;color:white;background-color:#03d}span.tagcloud0{font-size:1.0em;padding:0em;color:#ACC1F3;z-index:10;position:relative}span.tagcloud0 a{text-decoration:none; color:#ACC1F3}span.tagcloud1{font-size:1.4em;padding:0em;color:#ACC1F3;z-index:9;position:relative}span.tagcloud1 a{text-decoration:none;color:#ACC1F3}span.tagcloud2{font-size:1.8em;padding:0em;color:#86A0DC;z-index:8;position:relative}span.tagcloud2 a{text-decoration:none;color:#86A0DC}span.tagcloud3{font-size:2.2em;padding:0em;color:#86A0DC;z-index:7;position:relative}span.tagcloud3 a{text-decoration:none;color:#86A0DC}span.tagcloud4{font-size:2.6em;padding:0em;color:#607EC5;z-index:6;position:relative}span.tagcloud4 a{text-decoration:none;color:#607EC5}span.tagcloud5{font-size:3.0em;padding:0em;color:#607EC5;z-index:5;position:relative}span.tagcloud5 a{text-decoration:none;color:#607EC5}span.tagcloud6{font-size:3.3em;padding:0em;color:#4C6DB9;z-index:4;position:relative}span.tagcloud6 a{text-decoration:none;color:#4C6DB9}span.tagcloud7{font-size:3.6em;padding:0em;color:#395CAE;z-index:3;position:relative}span.tagcloud7 a{text-decoration:none;color:#395CAE}span.tagcloud8{font-size:3.9em;padding:0em;color:#264CA2;z-index:2;position:relative}span.tagcloud8 a{text-decoration:none;color:#264CA2}span.tagcloud9{font-size:4.2em;padding:0em;color:#133B97;z-index:1;position:relative}span.tagcloud9 a{text-decoration:none;color:#133B97}span.tagcloud10{font-size:4.5em;padding:0em;color:#002A8B;z-index:0;position:relative}span.tagcloud10 a{text-decoration:none;color:#002A8B}span.freq{font-size:10pt !important;color:#bbb}#credit{text-align:center; font-size:0.7em; color:#333; margin-bottom:0.6em; font-family:'lucida grande',trebuchet,'trebuchet ms',verdana,arial,helvetica,sans-serif;}#credit a:link{color:#777; text-decoration:none;}#credit a:visited{color:#777; text-decoration:none;}#credit a:hover{text-decoration:none; color:white; background-color:#05f;}#credit a:active{text-decoration:underline;}// --> /*--><!]]>*/


Link to original post