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What makes a viral ad?

Published June 5, 2008
By
Great article and examples from the CEO of JWT India . His tips:
  • Controversy is the mother of advertising.
  • Get viewers to wonder whether it is real or not
  • Ignite communities
  • Thrown down the gaunglet
  • Make it hilarious if it has to be fun
  • Titillate...


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Filed Under: Content Marketing

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