Infographics can be a great way to boost brand and campaign awareness. They're visual, highly shareable, and enable you to communicate complex ideas more easily - perfect for social sharing.

But if you're going to utilize infographics, there are a few common slip-ups that you need to avoid. While infographics can look great, a slight misalignment or font variation can ruin your presentation - and sink your hopes of a viral hit.

To help with this, the team from Vertical Measures have put together this infographic which outlines some of the most common errors brands make - and how you can avoid the same.

A version of this post was first published on the Digital Information World blog.