As you've no doubt heard, video is currently the best performing content type on social platforms, generating more engagement, more click-throughs, and leading to more conversions than any other post type.
It takes more effort to create video, for sure, you need to have a good, creative idea, the capacity to capture it, and it needs to speak to your target consumers. But the stats clearly show the benefits.
Underlining this, the team from Vidyard have put together this new infographic which provides a range of insights and tips on video content, and why you should consider adding video into your strategy.
There are more tools and apps available for video creation than ever before, more opportunities to take the leap. It's well worth considering how you can add videos in.
A version of this post was first published on the Digital Information World blog.