With so much data being generated through digital platforms, brands now have greater opportunity than ever to target their messaging, reaching buyers at just the right point in the purchase cycle, and with just the right messaging.

But there are limitations to this. Not every business has the capacity to collect the necessary data to facilitate such process, and even if they do, not all can utilize the right data points to maximize their opportunities.

Highlighting this, OneSpot have created the below infographic, which looks at the challenges of marketing personalization, and the potential for those who can get it right.

A version of this post was first published on the Digital Information World blog.