Why You Should Make Your Content More Personal [Infographic]
With so much data being generated through digital platforms, brands now have greater opportunity than ever to target their messaging, reaching buyers at just the right point in the purchase cycle, and with just the right messaging.
But there are limitations to this. Not every business has the capacity to collect the necessary data to facilitate such process, and even if they do, not all can utilize the right data points to maximize their opportunities.
A version of this post was first published on the Digital Information World blog.
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