Facebook ads are one interesting tool in the outreach kit, and especially useful when you have a fresh, informed angle on a hot story the media already cares about. I worked with my publisher on the infographic you see below to promote my just-released book, The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence.
An article from
You Are a Source: How to Reach and Influence Journalists with Social Media [INFOGRAPHIC]
Filed Under:
Content Marketing
