Stuck for ideas for your YouTube content? This could help.
YouTube has published a new listing of seven ways to come up with content ideas, which could help to spark your thinking about your next clip.
And while some of these are things you’ve probably thought of already, it is worth noting the ideas, and considering whether they might help in your creative process.
Here’s a summary of YouTube’s seven tips.
1. Problem/Solution
YouTube says that you can grab a timer and spend 15 minutes listing every problem your audience faces. You can then spend another 15 minutes brainstorming solutions, or ways that your content could address those problems.
Considering your audience’s pain points is a key way to enhance appeal, and by viewing things from their perspective, that could give you a quick win in your content ideation process.
2. Reinvent your greatest hits
YouTube also suggests that you use YouTube Analytics to find your top-performing clips, then expand upon them if you can.
As per YouTube:
“What were your top-performing videos? Can you create a ‘Part 2,’ an updated version, or explore a sub-topic from that video more deeply?
This is basically what YouTube Analytics is for, and it could be worth digging deeper into your data to double down on your hits.
3. Tap into trends
A simple one: Using tools like ‘Trends’ in YouTube Studio, as well as Google Trends can help to guide your approach. The key in this respect is to find a unique angle based on your channel and/or content approach.
4. Audience polling
YouTube says that you can use your channel’s community posts to poll your audience on what they want to see, or you could host a live Q and A session to gather feedback/
I guess, the challenge here for smaller channels is getting enough responses, but if you have a sizeable enough audience, this could be a viable feedback mechanism.
5. Opposite approach
This seems kind of like clickbait, but…
“Take a common piece of advice or a popular video type in your niche and flip it on its head.”
I guess there are always opposite stories, there are always people who’ve gone the other way and achieved success, and maybe highlighting these stories, or your own variations of such, could be of benefit.
6. Use search data
YouTube suggests using the search bar's auto-suggest feature can also highlight potential ideas
“Type in a keyword related to your niche and see what long-tail keywords pop up. Also, explore ‘People Also Ask’ sections on Google search results. These are direct indicators of audience curiosity.”
7. Mind Map
Finally, YouTube suggests going through a “mind mapping” exercise to explore opportunities.
“Start with your main niche or channel theme in the center. Branch out with sub-topics, then branch out further with specific questions, ideas, or formats related to those sub-topics.”
This type of activity can help to expand your thinking, while you can also dig further into the value that each element provides for your audience, and use that as another note of inspiration.
Finally, YouTube also notes that you can use the “Inspiration” tab in YouTube studio to help guide your thinking.
“This section allows you to brainstorm new video ideas, thumbnails, and more with the help of AI.”
Some handy tips, which could help to inspire your approach to your next YouTube upload.
You can check out YouTube’s full tips listing here.
