Twtrland Re-Brands as Klear
Have you ever used Twtrland? It's a social data platform which started out by providing insights on Twitter profiles, but has since expanded, now analyzing Instagram and Facebook, along with Twitter, to provide a more comprehensive view of a user's social media presence. Twtrland is particularly helpful in getting an overview of activity across the three, providing stats on connections on each platform, posts per week and likes/RTs per post, which is great for comparative analysis.
To reflect the extension of their services beyond Twitter alone, Twtrland has now re-branded as Klear. In an official announcement, Klear outlined how it has completed a $1.5 million round of funding, which the company will use to expand its global sales and marketing team in order to meet demand. Klear has also unveiled a new look for the site, with improved interface, new achievement badges and updated report layouts.
Klear also plans to expand its analysis options to include Pinterest, Google+ and LinkedIn in the near future.
In the official announcement, CEO Eytan Avigdor said:
"Our mission is to measure the social web and make it universally accessible and useful to brands across the world so that companies can effectively use social media to build and enhance their brand in a meaningful way. The new funding will be used to further accelerate business growth by developing the sales and marketing team."
Klear, which serves more than 2 million monthly visitors, is now working with a range of brands and agencies like IMG, MSL and McCann, providing data on influencer marketing, social media monitoring and competitive analysis. The company is planning to target companies seeking less complicated analytics and SMBs looking for social data options. It's social profile database has grown to more than 200 million users divided into 60,000 categories, all searchable via Klear's search capabilities (which also enable users to search and analyze their competition).
The added capacity of new network insight, in Instagram and Facebook, is definitely an solid addition, and it's worth having a look at Klear and checking out their latest offerings in this regard. The basic version of Klear is free and provides a good general overview of a person's social media presence. Pro and business versions of the application, providing in-depth data and reporting functionality, are priced from $99 per month.
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