Why Brands Should Consider Instagram Over Facebook [Infographic]
Facebook organic reach is pretty bad these days. As part of their ongoing efforts to monetize every aspect of their vast data trove, brand reach has declined further and further, pushing more users to consider paid options. Instagram, on the other hand, has no such restrictions - while Facebook's potential organic reach to adults has decreased 60% since 2012, Instagram's organic reach to adult users has actually increased 200%. That being the case, why aren't you considering marketing via Instagram instead?
This is the key question being asked in a new comparative infographic from Selfstartr, an eCommerce assistance company that aims to help online businesses maximize their potential. The infographic (below) lays out the case for Instagram over Facebook as a marketing channel, with some pretty compelling stats. 6% organic reach versus 100% - definitely worth a look.
Original infographic available here.
Follow Andrew Hutchinson on Twitter