Online marketing through social media is a science of its own. However, sometimes this science is based on rumors and myths that have originated either by the administrations of social media themselves or by people who claim to be specialists without really being in touch with what they propose. Let's talk about some of the myths about Facebook:
The frenzy says that the more likes you have the better. This is actually wrong. The way Facebook's algorithm works when it includes updates in the fan newsletters say that the number of likes makes no difference. What makes the difference is the engagement level, i.e. the messages received. When this number comes down and no chat messages or visits to the social networking sites is recorded, it is entirely possible that your next update will not be circulated by Facebook.
One of the great mistakes made is to post an image with a tag that says "hit like" or "share this". While in the beginning this may record messages, likes and comments, on the long run it will do much less than an entertaining post or one that increases the awareness of the public on a new product.
3) Social media synchronization
Many specialists say that you need to synchronize your social media accounts. Facebook to tweeter etc... Facebook issued an announcement on this saying that synchronized updates are devaluated. However, it was just common sense. Tweeter has a character limit, therefore, your Facebook posts looked like your tweeter posts and the opposite.
People that are interested in your Facebook posts will see them on Facebook. They will not click the relevant tweeter link. The same stands the other way around. If you want to record a continuous stream of messages and Facebook page visits on all your social media platforms you should take the time to prepare and upload individual content based on each of the social media platforms you have an account on.
No one can understand why the recent rage of preceding everything with a hashtag has been considered as a good thing. In Facebook, hashtags should only be used to identify a campaign that is the same across all social media platforms. Otherwise they are just plain useless.
5) Page tagging
When one brand interconnects with other brands Facebook algorithm rewards the action. However, this does not mean that you can start tagging any other brand that comes to mind. Tagging should be limited to brands with relevant content to yours and used in moderation. This will increase the engagement factor taken into account by the Facebook algorithm and thus you will record a lot more traffic to your Facebook page.
The above are just a few of the mistakes that can be made when Facebook marketing strategies are implemented. There are a lot more and it is strongly recommended that you do some research before you decide to put some to work or modify the ones you have already in place.