There are some pretty compelling reasons to consider Pinterest in your holiday marketing plans - especially if you're a B2C, and even moreso if you're in the fashion and beauty industry.
According to Pinterest, Pinners will spend up to 2X more on fashion and beauty products this season when compared to non-users and 93% of Pinners have indicated that they use the platform as a tool to help plan for purchases. In addition, people are 2.1x more likely to buy your products in store if they've seen your products on Pinterest, while people on Pinterest are also likely to spend 60% more than non-Pinners do on their holiday shopping.
So what does Pin activity suggest will be the key trends to look out for this holiday season? They've put together this new infographic of key stats and trends to consider.
And after announcing that they've now reached 150 million monthly active users last week, it's definitely worth considering whether Pinterest is a good fit for your business.