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campaign strategy

September 03, 2014
Bottom line: we learn about marketing from what others test out for us. A good strategy is comprised of what we observe in awful campaigns and in epic campaigns.I am passionate about cooking so I love recipes. I apply them to every area of my life. Recipes for the perfect relationship (albeit still looking for a good recipe), for a balanced life and for a successful marketing career.
July 29, 2014
This is the story about President Obama special campaign strategy; specifically, it is about the new you-pay internship being offered by former Obama for America 2012’s field team leaders. Under the name 270 Strategies, Jeremy Bird and Mitch Stewart’s one-year old political campaign firm is providing a 5-week internship, where you’ll be placed in a current electoral campaign for $5,000. Sounds like great pay for an intern until you realize the intern has to pay 270 Strategies and the campaign gets the labor for free.
March 22, 2014
Regardless of people saying press releases are going the way of the dinosaur, we all know a great press release is important in bringing more people to your company. Press releases will get the public to go to a book signing, listen to a newly released album, and most importantly, visit your website.
November 23, 2013
When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you.
November 18, 2013
Smart social media strategy and honest, genuine content trumped nearly $900,000 in oil industry ad buys when voters in three Colorado communities supported bans on natural gas fracturing ("fracking") in early November.
September 26, 2011
"The recent wave anti-graft campaign in India was met with resounding success. The campaign that lasted nearly a month ran through several phases. None of these were negative and all so articulate that it would make any adman look silly. Looking at it through the advertising point of view, there are elements that appear making it a highly strategy led campaign."
August 31, 2010
As more brands focus on social media, it is becoming important to create campaigns which provide the right information and insights. The purpose of this post is to provide the social media manager with a framework for creating effective social media campaigns and to optimize them for relevancy and...
August 12, 2010
The biggest challenge that many social media beginners face is having a clear understanding on what a campaign actually is. Your campaign should understand exactly what your audience wants and needs, as well as where they gather. Dissemination of good, free material and monitoring results with...
October 11, 2007
Back in August, we wrote a post about how Wal-mart's latest social media marketing campaign was inherently flawed . We predicted that it would, once again, blow up in the retail giant's face. (Note to the folks in Bentonville: Let Edelman focus on the traditional PR . Give us a call on the social...