#SMTLive Schedule

social applications

August 24, 2014
For years we saw a move from a face-to-face, voice-to-voice communication into relationships taking place via text and social media. Now the generation who grew up communicating more by reading than hearing their friend's voices are using social apps to drive face-to-face meetings. Here is a round up of the apps bringing people together and how they're being monetized.
April 10, 2008
by Josh Bernoff Concurrent with the release of Groundswell , I've begun writing a column in Marketing News , the magazine of the American Marketing Association . I'll share these columns with you as a regular blog feature. Here's the column from the April 1 issue. If you're reading Groundswell ,...
February 14, 2008
Here's an article from the MIT Sloan Management Review which describes what a lot of us who work in this space have been talking about. It discusses the concepts thoroughly and is peppered with interesting articles. Its a must read. People are connecting with one another in increasing numbers,...
February 06, 2008
by Josh Bernoff Is a recession coming? Don't ask me -- I'm not an economist, and even the economists don't really know . But if it's anything like the last recession, advertising will plummet and experimental media will crater. (In the 2001 recession, US advertising dropped 9% and Internet...