Content Marketing: Page 101

  • eCommerce Marketing Trends to Watch Out for in 2017 [Infographic]

    This infographic looks at some of the big shifts in the eCommerce marketing landscape, and what to watch, and plan, for, moving forward.

    By • April 2, 2017

  • 10X Your Advertising Returns With Retargeting Ads

    Are you using retargeting in your social media marketing process? Here are some good reasons why you should.

    By • March 31, 2017
  • SMT Expert

    2017 Facebook Advertising Benchmarks

    A new study has provided some benchmarks on average Facebook ad performance.

    By • March 31, 2017

  • 4 Demographic Metrics that can Make or Break Your Facebook Marketing

    Facebook targeting can help you hone in on just the right audience. Here are some targeting metrics worth considering.

    By • March 31, 2017

  • 21 Actionable Tips To Make Your Content More Attractive [Infographic]

    This infographic provides 21 actionable tips that can help make your content more attractive, shareable and 'clickable'.

    By • March 30, 2017

  • 6 Reasons Why Your Business Should Consider Blogging in Your Marketing Strategy

    When I first started trying to build traffic to my website, I began by picking some keywords with decent search volume and then began building links to that page. That worked ok for a while, but there was something missing with this strategy.

    By • March 30, 2017

  • 4 Ways You Can Use Social Media in Your Link Building Strategy

    While they may not be as obvious, social media marketing does have clear SEO benefits.

    By • March 29, 2017

  • 5 Ways to Improve Your Instagram Game

    Here are five ideas to help boost your brand's performance on Instagram.

    By • March 29, 2017

  • The Top Reasons Your Business Needs a Mobile-Friendly Website [Infographic]

    Harris Myers have put together this new infographic which outlines the top reasons your business needs a mobile-friendly website right now.

    By • March 29, 2017

  • Creating Brand Loyalty with Digital Brand Journalism at FedEx [Podcast]

    In a new 'Social Business Engine' podcast, Bernie Borges speaks with Jason Baker from the FedEx social media team.

    By • March 29, 2017

  • Marketers Need to Think More Like Growth Hackers [SlideShare]

    With the advent of social media, traditional marketing approaches need to change.

    By • March 28, 2017

  • 4 Tips to Help Turn Your Website into a Lead-Generation Machine

    Here are some quick, easy measures you can implement to improve your website's lead generation power.

    By • March 26, 2017

  • 6 Digital Marketing Strategies to Help Improve Customer Engagement

    Here are some key tips on how to increase customer engagement and brand perception with your communications.

    By • March 26, 2017

  • 3 Tips on How to Generate Revenue from Your Online Communities

    How do you link your online community efforts to definitive revenue results? Contributor Vanessa DiMauro provides some key tips in this post.

    By • March 24, 2017

  • 5 Keys to Creating an Effective About Page

    Your website's "About Page" will be one of the most highly visited elements, and as such, it needs to stand out.

    By • March 23, 2017

  • Everything You Wanted To Know About Influencers (But Were Afraid To Ask)

    Looking to learn more about influencers and how they work? Here's an overview from contributor Tom Ward.

    By • March 23, 2017

  • 3 Extremely Profitable Types of Facebook Ads

    If you're not already using Facebook advertising, here are some key reasons to consider it.

    By • March 22, 2017

  • 5 Tips to Avoid Having Your Online Ads Associated with Fake News

    With the rise in fake news, here are some key tips to avoid having your ads show up on fake news websites.

    By • March 22, 2017
  • SMT Expert

    6 Ways to Make Facebook Video Work for Your Business

    Facebook video can be a great option for boosting your brand presence - here are some tips on how to use it.

    By • March 21, 2017

  • How Apple Devices Support Advanced Email Techniques [Infographic]

    Apple devices support a range of advanced e-mail presentation techniques, making them a key focus for email marketers.

    By • March 18, 2017

  • Facebook Highlights Latest Trending Topics from Across the Network [Infographic]

    Facebook has released its latest 'Topics to Watch' report, highlighting key trends gaining momentum across The Social Network.

    By • March 16, 2017

  • How Online Reviews Can Make or Break Your Business [Infographic]

    This infographic outlines the challenges and importance of online reputation management.

    By • March 16, 2017

  • 7 Great SEO Tips To Make Your Writing Snap And Crackle

    Here are some quick, simple tips to improve the quality of your content, and thus, your SEO performance.

    By • March 16, 2017

  • How to use Effective Targeting to Reach Your Social Media Audience

    To conduct an advertising campaign worthy of your budget, you first need to understand who, exactly, you're trying to reach.

    By • March 16, 2017

  • The Un-Obsolete SEO Guide for Entrepreneurs and Businesses [Infographic]

    So long as people are using search engines, SEO will remain an important factor in digital marketing.

    By • March 15, 2017