Content Marketing: Page 116

  • The Most Important Video Marketing Trends For 2016 [Infographic]

    Based on Forbes video marketing trends of 2016, Hyperfine have produced this infographic which breaks down the 5 most important trends that you must keep in mind when creating video content in 2016.

    By • June 16, 2016

  • What Twitter's Upcoming Changes Mean for Marketers [Infographic]

    Twitter recently announced an upcoming update that will make big changes to the way people (and brands) create content and engage on the social media platform.

    By • June 16, 2016

  • The Hottest Landing Page Trends of 2016 So Far

    What are the hottest landing page trends we've seen in 2016? Contributor Jordan Lore examines in this post.

    By • June 15, 2016

  • Do You Know What Omnichannel Marketing Really Means?

    Omnichannel marketing is important, but do we all know what omnichannel means or what it looks like in practice?

    By • June 15, 2016

  • A Guide to Effective Company Websites [Podcast]

    In a new podcast, Jordgen Sundberg speaks with Keren Lerner of design agency Top Left Design to discuss effective website design.

    By • June 15, 2016

  • Creating the Perfect Headline [Infographic]

    What's the perfect formula, the ideal mix to create the perfect headline? How much time should you spend writing it? What is the ideal length? Quicksprout has put together an infographic to offer some guidance on these questions.

    By • June 14, 2016

  • Effective Calls to Action Require More Science Than Art

    The most successful calls to action encourage user response because they're shaped by leading behavioral science.

    By • June 14, 2016

  • 2 Things To Do Right Now to Increase Sales on Your eCommerce Site

    Maybe you've mastered the functionality of selling stuff online, but if you're not constantly seeking CRO improvements to your website, it's pretty safe to say you're losing sales opportunities.

    By • June 14, 2016

  • How to Use Custom Metrics to Turbo-Charge Your Strategy

    A recent partnership between a national nonprofit and an analytics company speaks volumes about how nonprofits can, and should, use analytics to better inform audience engagement.

    By • June 14, 2016

  • Your eCommerce Store is Leaking Money [Infographic]

    If you're suffering from poor conversion rates or a lack of repeat orders, it may just be that your eCommerce store is losing more money than you imagined.

    By • June 13, 2016

  • The "4-S" Approach: How the Largest Video Publishers Succeed on Facebook

    Some of Facebook's most successful video creators follow the "4-S" approach when creating video content. What is the "4-S" approach and how can you use it? Contributor Justin Kerby explains

    By • June 12, 2016

  • Why Are Marketers So Obsessed With Millennials?

    The marketing world is obsessed with Millennials and understanding how to reach them. But at the same time, marketers focused solely on any one demographic could be missing out on significant opportunities.

    By • June 10, 2016

  • Your Father's Day Marketing Strategy Needs To Be Personal

    Looking for ideas to boost your Father's Day marketing campaign? In this post, contributor Brad Friedman offers some tips.

    By • June 10, 2016

  • Knowing Your Audience is Key to Content Marketing Success

    Before you can deliver a marketing message effectively, you need to know who you're delivering it to and why.

    By • June 9, 2016

  • 16 Key On-Page SEO Factors That Search Engines & Users Love [Infographic]

    This updated infographic, created by Backlinko, outlines some actionable strategies which can dramatically improve your search engine traffic.

    By • June 9, 2016

  • What Your Small Business Needs to Know About Email Conversion

    Since email subscribers have a higher chance to become returning visitors - and eventually customers - measuring and improving your ECR is an important first step to increasing customer conversions from your email marketing efforts.

    By • June 8, 2016

  • 5 Steps for Leveraging Growth Opportunities on Social Media

    When attuned to the right signals, social media marketers can assess opportunities and gain competitive advantages to grow their brand's audience and influence.

    By • June 8, 2016

  • Influencer Marketing is a Collaboration Not a Transaction

    There's a lot of debate around the merit of paying to access an audience and how effective this is. Until you step back and really understand what influencer marketing is...

    By • June 7, 2016

  • Nike's Pursuit of Luxe Leisure Fashion

    Nike recently launched a new "NikeLab x Football Nouveau" collection, designed by fashion identity Oliver Rousteing. What's been the response on social? LocalSpeak ran the numbers.

    By • June 7, 2016

  • How to Take Advantage of Instagram Advertising

    Looking to add Instagram into your social media marketing mix? Here are some key tips on how to create Instagram ads and maximize their performance.

    By • June 6, 2016

  • 4 'Down and Dirty' Video Creation Tips for Brands

    Video has become an increasingly critical component social media strategy in recent years. If you're considering adding video to your content mix, here are some quick tips to get you started.

    By • June 5, 2016

  • 6 Simple Tools to Create Images for Social Media

    Visuals are an important element of your social media presence and ensuring you stand out and gain traction in our busy social feeds. Here are six tools that you can use to create great, original visual content.

    By • June 4, 2016

  • 3 Big Reasons Why You Should Care About Online Branding

    Up to 80.8% of referrals will check out your company by looking at your website - and 59.9% review your social media profiles. Your online branding is a crucial part of your marketing process.

    By • June 3, 2016

  • The Top 4 Ways to Minimize Mobile App Churn

    It's challenging to develop an app. It's hard designing and releasing an app. It's even harder to get users to download and activate. But the hardest part is keeping them engaged. This is why churn is your nemesis.

    By • June 3, 2016

  • Loving Local Directories Again

    Local business directories have lost some of their importance, in terms of SEO, but they can still serve a valuable purpose, as Randy Milanovic explains in this post.

    By • June 3, 2016