Content Marketing: Page 125

  • 3 Reasons Why You Should Never Ignore Customer Complaints on Social Media

    If a customer were to walk up to you in the store and complain, you'd respond, right? Yet customers complaining on social media are largely ignored - about 70% according to research - and this is seriously bad business.

    By • March 10, 2016

  • A 3-Step Guide to Using Snapchat's New On-Demand Geofilters

    Snapchat recently announced the arrival of on-demand geo-filters, enabling anyone to create custom visual additions for their Snaps within a geographic location and for a certain time period. Here's how one company used the new option to help boost engagement at a company event.

    By • March 9, 2016

  • Top 6 Most Powerful and Latest SEO Strategies [Infographic]

    You and every other website are competing for the online viewer's attention - if you don't know how to ensure your website is being seen, then you risk sitting at the back, and the first step is to evaluate your SEO strategy.

    By • March 9, 2016

  • Your Blog Is Not a Billboard

    Isn't any advertising and exposure a good thing for your company? Why shouldn't you use your blog to tell the world about hot sales and special discounts? I can sum that up succinctly in one phrase: Your blog is not a billboard.

    By • March 9, 2016

  • 10 Tips to Get More Referrals That Turn into Clients

    When it comes to generating new business, most professional services firms rely on referrals. However, research has shown that much of what referral marketing gurus preach - from attending networking events to asking for referrals - is ineffective, or simply wrong.

    By • March 9, 2016

  • Pitching for Guest Posting: 6 Steps to Getting It Right

    Pitching guest post ideas to bloggers can be a challenge, but following these seven steps increase your chances of success!

    By • March 9, 2016

  • 3 Simple Online Errors Killing Your Business

    With all the challenges your business already faces - competitors in your field, changing marketplaces, etc. - the last thing you want is to fail over something simple and solvable.

    By • March 8, 2016

  • 7 Facebook Ad Hacks For Cheaper Clicks

    Looking to boost the performance of your Facebook ads? In this post, Paul Ramondo offers seven tips to help you improve the reach and effectiveness of your Facebook marketing efforts.

    By • March 8, 2016

  • The No. 1 Thing to Think About Before You Write a Word

    If you want to write better, you should start with one simple rule: "Always write with your audience in mind". Here are some notes on how to develop audience personas to better focus your content.

    By • March 8, 2016

  • Does Facebook Reactions Change The Game?

    The interesting thing about Facebook's 'Reactions' is the amount of data it provides - and not just to Facebook. Sure, Facebook is now learning the nuances of the way you emotionally react to your feed, insomuch as emojis communicate nuance, but now you can go beyond a simple "like," which, as powerful a data tool as that is for organizations, is pretty one-dimensional.

    By • March 8, 2016

  • 6 Ways to Adopt a Deadpool-Style Social Media Campaign

    How do you turn an irreverent, almost superhero with a reputation for vulgar language and questionable actions into a box office success? With an aggressive, guerilla-style social media marketing campaign of course.

    By • March 7, 2016

  • Laying the Groundwork: How to Build an Editorial Calendar

    One of the key elements of building a successful content marketing program is consistency, and for that, you need an editorial calendar. Here are some notes on how to formulate and use an editorial calendar for your business.

    By • March 7, 2016

  • 4 Ways to Use Messaging to Enhance the Customer Experience

    Have you considered the role direct messaging might be able to play in your customer service process? With a growing number of people using messaging platforms like Facebook Messenger and WhatsApp, it's a growing trend - and it could deliver big benefits for your brand.

    By • March 6, 2016

  • How Much Are Online Reviews Actually Worth?

    While many business owners often feel overwhelmed by online reviews, small businesses need them to survive. So how much is an online review actually worth, both for and against your business?

    By • March 4, 2016

  • Put A Dog On It: Brand Lessons From Instagram's Pet Celebrities [Infographic]

    This infographic examines why cute marketing on Instagram is effective, why animals resonate with a diverse audience, while also providing some key lessons that you can take from the grassroots animal celebrity accounts that have cropped up over the last two years.

    By • March 4, 2016

  • Should You Advertise on Podcasts?

    Podcast audiences in the United States have grown tremendously over the last few years - but yet, despite that growth, podcast advertising has remained stagnant.

    By • March 4, 2016

  • 5 Social Media and Digital Marketing "Must Haves" for 2016

    What are the 'must have' digital marketing tactics for 2016. In this post, Yasmin Bendror outlines her listing of essential elements, along with why they're so important.

    By • March 3, 2016

  • Secure Your Own Mask First

    Helping others and having a giving spirit is wonderful. But, while we should all become expert "givers" - of our love, attention, expertise, and value - it's important to remember we are entitled to receive it back once in a while also.

    By • March 3, 2016

  • 8 Crucial B2B Strategies You Should Implement in 2016

    Many B2B companies have successfully executed digital marketing programs to lead themselves to measurable business improvements. Here are eight strategies commonly used by B2B companies.

    By • March 3, 2016

  • 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy

    Guest blogging is a great way to boost your visibility and get your content in front of your potential customers. Here are some tips on how to get started with your blogging outreach program.

    By • March 3, 2016

  • 7 Productivity Secrets of Sports Champions To Emulate

    To stay ahead of the game, one of the main goals companies strive to achieve is to improve productivity. Increased productivity means higher revenues and a stronger bottom line. So how can you improve productivity in the workplace?

    By • March 2, 2016

  • 5 Ways to Build a Customer Adventure to Better Connect with Your Audience

    With so many choices and ways to buy, today's customers are crafting their own "choose your own adventure" in their purchasing path. So as the author of your story, are you confident that you're connecting with your customers and showing them how they can be a part of building their own version of your story that makes them want to come back again and again?

    By • March 2, 2016

  • Do You Have the Context You Need? Unlocking the Value of Big Data in Marketing

    While businesses have a general understanding of the value of big data analytics for insights, it can be trickier for marketers to explain the various ways social analytics reporting can benefit the bottom line. Here are three ways to display some common big data angles to help visualize their context.

    By • March 2, 2016

  • 5 TweetDeck Tricks and Tips To Try Out

    If you're a social media manager and you're taking care of more than one account, you probably already know about TweetDeck. Here are five tips to help you maximize the app to best effect.

    By • March 1, 2016

  • Is Anybody Out There? Finding Your Audience in the Digital Age

    The great thing about social marketing is that now, suddenly, every brand and every consumer has a voice if they want one. But oftentimes, brands will take a megaphone and blast their message across the land without specific targets in mind. This is where, in the quest to craft the perfect digital strategy, developing audience personas are very important.

    By • Feb. 29, 2016