Content Marketing: Page 125

  • Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App

    Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo's Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. retailers. By providing online shoppers more detailed and relevant product information and a clear path to the purchase, mobile apps are trumping mobile web browsers and even desktops to become the preferred method of online-and specifically mobile-commerce.

    By • Feb. 22, 2016

  • Overcoming the "One-Size-Fits-All" Marketing Trap

    Any marketing approach claiming to be for everyone is either broadly general to the point of obviousness, or will lack even close to the necessary nuance needed to adequately provide direction.

    By • Feb. 19, 2016

  • What, Exactly, Do Brands Want Out of Influencer Marketing?

    Influencer marketing is no longer a trend: it's a reality. Everyone in the marketing world is talking about it, from Buzzfeed to Bloomberg - but what is the actual objective we're seeking through influencer campaigns?

    By • Feb. 18, 2016

  • Have DraftKings and FanDuel Created Fantasy Sports Own Advertising Phenomenon?

    If you've monitored sports news lately, DraftKings and FanDuel have dominated headlines with their current battles between different states, such as New York and Illinois, who argue that these two fantasy sports apps may be running illegal gambling operations.

    By • Feb. 18, 2016

  • The Complete Guide to Gmail Ads (How We Got $.10 CPCs & Leads As Low As $7)

    Here is your step-by-step guide to Gmail ads.

    By • Feb. 17, 2016

  • Context: It Means Everything for a Good Story.

    "A place is only as good as the people you know in it. It's the people that make the place." -Pittacus Lore. The same can be said about context within a story. Without context your story could lose its meaning, fall on deaf ears or be misinterpreted. It's the context that brings a story to life.

    By • Feb. 17, 2016
  • SMT Expert

    Why Your Sales Team Should Invest More Time on Content Marketing [Infographic]

    Marketers know the importance of content marketing, but for the practice to be most effective, content needs to be a priority for both marketing and sales. This infographic breaks down the important role content can play in the sales cycle.

    By • Feb. 16, 2016

  • How To Measure Your Media Relations Success [INFOGRAPHIC]

    Media relations isn't a perfect science. Your results aren't always perfectly quantifiable. At the end of the day, good media relations will result in conversion and, in turn, revenue--but how do you measure the success of a specific media campaign?

    By • Feb. 16, 2016

  • The Best Converting Landing Pages for B2B

    A great first impression can convert a lead into a sale in a matter of moments. A bad impression... Well you know the story there. Your landing page is your first impression. The best converting landing pages all are built on similar foundations.

    By • Feb. 16, 2016

  • 3 Steps to Effective Brand Storytelling Using Emotion

    Telling a brand story is like telling a love story. It's the most powerful digital marketing tool any organization has, and it's particularly powerful for purpose-driven brands, where the tangible goal is more than just making a profit.

    By • Feb. 15, 2016

  • Why Focusing On Customer Experience Must Include Mobile

    According to Wasp Barcode's Small Business Report, 43% of small businesses say improving customer experience and retention is their top strategy for revenue growth. When customer experience is a priority, mobile must be too - and here's why.

    By • Feb. 15, 2016

  • 16 of the Best Podcasts for Marketers & Social Media Pros in 2016

    Once seen as an out of favor medium, podcasts have hit a new renaissance due to the ubiquity of smartphones. For social media and marketing professionals, podcasts can serve as a great means for staying up on the latest trends in the fields or hearing about what is top of mind for industry leaders. Now you can listen to these conversations easily and routinely, whether it is during activities like the daily commute, working out, cooking, or something else.

    By • Feb. 15, 2016

  • Digital Marketing: 5 Reasons Your Business Is Not Gaining Any Good Traffic

    So you've set-up a business and it finally went live. At first, you felt very psyched about the reality that your business is finally up and running. However, when checking your traffic reports, it appears that your latest endeavor has not been showing signs of efficiency. Your page views are dipping each day, your number of returning visitors have also plummeted, and less referrals are coming in.

    By • Feb. 15, 2016

  • Sharpen Your Copywriting Skills: 125 Quick Tips

    Barry Feldman shares with you on-the-ground copywriting lessons.

    By • Feb. 15, 2016

  • From Browse To Buy: How to Make Social Media Shoppable

    According to research by Forrester, U.S consumers will spend $327 billion online in 2016 and 74% of customers say that they rely on social media to guide their purchase decisions. Just as eCommerce is becoming more social, social is becoming more sales-centric.

    By • Feb. 13, 2016

  • Writing Killer Headlines for Your Web Content

    How do you write killer headlines? Should you aim to turn on readers or search engines?

    By • Feb. 12, 2016

  • Celebrities and Social Media: How Brands can Make the Best of Fame

    Fame (thanks to social media) is no longer just a mysterious capital propagated through professional media, but a daily construct which is directly interacted with by people. Celebrities now cherish in sharing their reputation with their "fans" or "followers", now labeled as the true shareholders of their reputation. The first step for any new attention-seeker is to open a social media account; whether it's in the porn industry or in politics, a war on attention is happening.

    By • Feb. 12, 2016

  • Free Tools for Crafting Better Blog Posts

    Need help crafting blog posts? Here are several free tools available to help you create better blog posts.

    By • Feb. 12, 2016
  • SMT Expert

    11 Keys to Selecting the Right Social Media Tools

    People always want to know which social media management tools are the best, but the truth is, each has its own pros and cons, and the best one for you will come down to your individual needs. Here's a list of 11 key steps in evaluating social media management tools.

    By • Feb. 12, 2016

  • Two Facebook Ads Metrics To Rule Them All

    How do you make sense of the many variables at play in Facebook's ad and ad bidding process? There are two main metrics that allow you to quickly understand a campaign's performance and take the right actions.

    By • Feb. 11, 2016

  • 10 Quick Tips to Leverage Your Content Marketing

    In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience's attention and makes your brand unforgettable. So what is content marketing?

    By • Feb. 11, 2016

  • Tweet Longer: What Twitter's New 10,000 Character Limit Could Mean for Marketers

    It's been hinted that the limit may potentially increase to 10,000 characters - a huge jump, and one that's set off waves of annoyance and confusion through its user base. Though while the casual user may worry about how it will affect their Twitter feed, if this idea does indeed come to fruition, savvy marketers are already looking at ways to make it work for them.

    By • Feb. 11, 2016

  • Insight into the Growing Impact of Mobile Video Marketing

    As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco's annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.

    By • Feb. 11, 2016

  • 5 B2B Website Design Trends for 2016

    We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let's take a look at the latest trends.

    By • Feb. 10, 2016

  • How to Reach Your Target Customers on Valentine's Day [Infographic]

    Valentine's Day is here. Well not here now, no need to rush off and buy flowers exactly yet, but Valentine's Day is coming, there's less than a week to go before the annual day of love - which also means there's only a few days left for marketers to make a big push and promote their Valentine's Day offers

    By • Feb. 9, 2016