Content Marketing: Page 126

  • Why a Little Humility Could Make Every Company Millions of Dollars

    "If humility is a quality that makes a leader great, what could that mean for a company's potential earning power?" So asks Bryan Kramer in this post.

    By • Feb. 9, 2016

  • 5 Simple Ways To Generate Leads From Twitter

    Twitter is arguably the most ambiguous social media channel on the web. The vast majority of entrepreneurs understand the prominence of Twitter; however, there's a major disparity between those who are using Twitter and those who are leveraging it to build their brand.

    By • Feb. 9, 2016

  • Elements of a Successful Brand 8: Messaging

    Every brand needs a voice. Messaging provides the words that help customers and prospects understand a firm's value (why it's useful) and values (what it believes in). It articulates the brand's promise and stimulates desire for a firm's services. Brand messages tell a story that get people excited about your services and rally them behind your flag. In the war for customers' hearts, messaging leads the charge.

    By • Feb. 9, 2016

  • How to Ensure Your Landing Pages Take Flight

    Your landing pages are one of your most important assets - sending customers to a bad landing page is not only a waste of your money and effort, but it can taint your brand and stop people bothing with your future efforts. Here are some key things to be aware of with your landing page.

    By • Feb. 9, 2016

  • 3 Ultimate Ingredients to Define Your Brand

    On average, people encounter 20,000 brands every day. That's 20,000 brands beginning with the moment a person turns off the iPhone alarm clock and goes to kitchen to grind Starbucks coffee beans in a Capresso grinder. These days, asking people to care about your brand is like asking them to identify a single molecule of air as the most important in their day. We've reached Peak Brand, and in this era of inundation, a single tweet announcing a new product isn't enough. You've got to stand out. But how?

    By • Feb. 8, 2016

  • What Types of Content Should You Create? [Infographic]

    Determining the kinds of branded content your brand should create can be perplexing. This infographic from Feldman Creative aims to provide some guidance to help you make informed decisions when selecting types of branded content to create.

    By • Feb. 8, 2016

  • 33 Free Social Media Marketing Tools for Small Businesses

    Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don't want to waste any of it. Here's a list of free social media tools that will save them both time and money.

    By • Feb. 8, 2016

  • Good Content Marketing Won't Cut It, Make It Great

    Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91% of sites that held Page 1 Google rankings were sites that consistently created and shared content. The results spoke for themselves, reiterating that played out but still true slogan: content is king.

    By • Feb. 8, 2016

  • Will Your Content Make a Difference?

    In the first episode of a new podcast series, Barry Feldman and Andy Crestodina discuss actionable marketing ideas to help people understand and develop their own strategies.

    By • Feb. 6, 2016

  • Real-Time Marketing Moments - Making Them Work for Your Brand

    As digital marketing continues to evolve, marketing in the moment is becoming increasingly important for business success. In this post, Brett Relander outlines three steps that brands of all sizes can undertake to improve their real-time marketing response.

    By • Feb. 6, 2016

  • Gender-Busting Super Bowl 50: How Women Engage With the Advertising Event [INFOGRAPHIC]

    If you think the Super Bowl is just for men, you aren't paying attention. Data shows that women, who already engage with brands online more than men, also overwhelmingly watch the Super Bowl for ads. Brands, pay attention.

    By • Feb. 5, 2016

  • 5 Things To Consider Before Making Digital Marketing Strategies in 2016

    During the first quarter of every year, small businesses re-evaluate what they are doing and whether it works. They devise new goals for the year. They also come up with marketing plans. Businesses throw out the marketing strategies that haven't been successful and try new marketing strategies. To help you figure out how to spend your marketing dollars in 2016, the top digital marketing leaders is explaining these hot trends for this year.

    By • Feb. 5, 2016

  • What is Proximity Based Marketing?

    Today's smartphone-toting consumers are relying on new ways to find local businesses, which may include recommendations from social networks, customer reviews social-local apps like Yelp, retargeted ads from business websites previously visited, and increasingly, opt-in push notifications containing mobile coupons and promotions triggered by beacons and geofences from nearby businesses.

    By • Feb. 5, 2016
  • SMT Expert

    Social Media, The Viral Loop and App Marketing

    Most app developers have high hopes for their creations. Independent app developers, in particular, often expect their app to receive thousands of downloads soon after its release. And why wouldn't they? If their idea is good enough, surely people are going to rush to download it?

    By • Feb. 5, 2016

  • Elements of a Successful Brand 7: Color

    Few, if any, other aspects of branding pack the visceral power of color. When chosen and implemented effectively, color can differentiate, motivate, and elevate a business. If you really think about color's role in the marketplace, you will see its potential. To demonstrate what I mean, take a quick quiz:

    By • Feb. 5, 2016

  • Facebook 360: FOMO, No More

    Virtual Reality is set to completely upend the way we connect with content creators on social. Since it first launched in September of last year, Facebook 360, along with a select group of invite-only brands and media companies, has been giving a master class on how it's done. The good news is that now, everyone is invited to play.

    By • Feb. 5, 2016

  • Storytelling vs. Story Starting: A Tale of Five Million Dollars

    Every Super Commercial you watch this Sunday came with a price tag of five million dollars. The same amount that GoPro will grant in cash prizes this year to its fandom of content creators in the GoPro Awards. The former represents the behemoth of traditional advertising, and the latter is arguably the future. Super Bowl Ads tell :30 to :60 stories that make an immediate impression and the GoPro Awards start stories that last a lifetime. One is an expense and the other is an investment.

    By • Feb. 4, 2016

  • 7 Tips for Creating Professional Email Signatures [Infographic]

    Your email signature is a key aspect of your digital identity. It's therefore somewhat surprising that around 48% of professionals have no signature at all, while many more make do with poorly thought-out or badly designed sign-offs. In fact, an effective signature can be one of the simplest way...

    By • Feb. 4, 2016

  • How to Improve Email Open Rates

    Email marketing remains one of the most effective, time-tested methods for promoting products or services. According to a report published by Experian, it's 20x more cost-effective than traditional forms of advertising. But email marketing only works if recipients actually open your messages. If recipients click the delete button - or worse, the mark-as-spam button - it could send your campaigns in turmoil. So, how can you improve the open rates of your marketing emails?

    By • Feb. 4, 2016

  • Facebook Releases Report into How People Use Social During Lunar New Year [Infographic]

    Lunar New Year is one of the most celebrated events in the world, with billions of people taking part in festivals to mark the occasion across the globe. And given social media's rise to prominence in our engagement and interactive processes, it's interesting to see the part social platforms are now playing in the wider connectivity of the celebration.

    By • Feb. 3, 2016

  • Staying One Step Ahead of the Game in 2016: Social Ad Targeting

    You've got your social media strategy outlined, aligned and implemented - Check.You've got your target audience defined and identified -Check.But now comes the hard part: forging ahead of your competition, the elusive goal of marketing.

    By • Feb. 3, 2016

  • How To Start A Successful Content Marketing Campaign From Scratch

    Any content marketing campaign requires a solid foundation of knowledge, preparation, and execution in order to succeed. Failure to lay this foundation can lead to misguided efforts, disinterested readership, and a waste of company and human resources. If you are just beginning to develop your content marketing campaign, or you are looking for a fresh start, the process of building from scratch is actually not so complicated. By understanding the aims of content marketing, developing your corporate identity, building your platform, and establishing a process of content creation that's optimized, your team can count themselves among the growing number of marketers who feel confident and effective.

    By • Feb. 2, 2016

  • 5 Ways You Can Use Emotion To Increase Conversions

    For a long time, it was believed that people make decisions rationally, while the importance of emotions was not recognised. Nowadays, we understand that people tend to make decisions based mostly on their emotions and positive and negative affect.

    By • Feb. 2, 2016

  • 4 Brands Using Color For Eye-Popping Facebook Ads

    When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions.

    By • Feb. 2, 2016

  • It's Not About What You Do: It's About Why You Do It

    Think about the brands and products you love, the ones you're fiercely loyal to. Your loyalty doesn't grow because you like the color selection of the products, or because you thought the print ad used a nice font, or they have good shipping costs. You are loyal to the brands and products you love because you identify with their ethos. Because they have an ethos, a belief system. Those organizations have a compelling, emotional, and pervasive answer to the question: why do you do what you do?

    By • Feb. 1, 2016