Content Marketing: Page 126

  • SMT Expert

    Hootsuite Updates its Analytics and Offers Additional Reporting

    Hootsuite has rolled out a beta version of new analytics. In this post, Bob Carver goes through the new Hootsuite analytics system and how you can use it to advantage.

    By • Feb. 27, 2016

  • How Does Big Data Change Social Media Marketing Strategies

    The amount of data businesses have today to analyze and utilize is unprecedented, and it's literally growing every second. With so much data available, some businesses don't quite know what to do-but there's one avenue it can be applied to that can change everything: social media marketing.

    By • Feb. 26, 2016

  • Why Deadpool's Social Media Marketing Was Better Than The Movie

    Deadpool has murdered its box office opening weekend, earning $135 million, smashing the record for the most successful R-rated opening of all time and the biggest launch in February in Fox's film history, quite a coup for a movie that only cost $58 million to make, right?

    By • Feb. 25, 2016

  • Why No One Is Accountable In Social Selling

    The integrity-based relationships Dad described were personal, meaningful, and built on trust. These bonds were long-lasting, never transactional. Prevailing wisdom at that time - when business was conducted largely on a handshake basis, over lunch, and on the golf course, when your word was your bond - was (and still is) that integrity-based relationships were (and still are) a necessary part of doing business. But strangely, despite their societal significance, no one ever asked about the ROI of these relationships. No one ever asked how you could measure them. No one tried to quantify it.

    By • Feb. 25, 2016

  • Major Keys to Success on Social Media

    The internet is constantly evolving. Marketing is always changing and the key to success on social media is day traded with attention. In recent months, DJ Khaled has taken the world by storm with his Snapchat presence and has grown a global audience of fans. HIs ability to growth hack, engage and rise to the top in only months provides a case study to learn from. Inspired by his success, here are 10 things your business should think about to crush it on social media in 2016.

    By • Feb. 23, 2016

  • Research: The Most Valuable Form of Content

    The most shareable and link-worthy content you can create is original research. in a new episode of the Content Matters podcast, Barry Feldman and Andy Crestodina discuss the importance of research in your creation process.

    By • Feb. 23, 2016

  • How to Set Digital Marketing Goals that Yield Results

    There is no athletic game on earth that doesn't have clear goals that signify a win (well, except maybe Cricket)-and yet so many organizations move forward in digital strategies without clearly defining the main goals. This undoubtedly leads to major fumbling, and even if there is a win, you have no documented way to get there.

    By • Feb. 22, 2016

  • Tracking Digital Marketing Campaigns Without Expensive Software

    There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, that's great. Not everybody can swing it though, since the monthly price tags are pretty steep. Even if you can afford it, do you really need it? We suggest that you give this method a try first to see if it meets your needs.

    By • Feb. 22, 2016

  • Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App

    Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo's Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. retailers. By providing online shoppers more detailed and relevant product information and a clear path to the purchase, mobile apps are trumping mobile web browsers and even desktops to become the preferred method of online-and specifically mobile-commerce.

    By • Feb. 22, 2016

  • Overcoming the "One-Size-Fits-All" Marketing Trap

    Any marketing approach claiming to be for everyone is either broadly general to the point of obviousness, or will lack even close to the necessary nuance needed to adequately provide direction.

    By • Feb. 19, 2016

  • What, Exactly, Do Brands Want Out of Influencer Marketing?

    Influencer marketing is no longer a trend: it's a reality. Everyone in the marketing world is talking about it, from Buzzfeed to Bloomberg - but what is the actual objective we're seeking through influencer campaigns?

    By • Feb. 18, 2016

  • Have DraftKings and FanDuel Created Fantasy Sports Own Advertising Phenomenon?

    If you've monitored sports news lately, DraftKings and FanDuel have dominated headlines with their current battles between different states, such as New York and Illinois, who argue that these two fantasy sports apps may be running illegal gambling operations.

    By • Feb. 18, 2016

  • The Complete Guide to Gmail Ads (How We Got $.10 CPCs & Leads As Low As $7)

    Here is your step-by-step guide to Gmail ads.

    By • Feb. 17, 2016

  • Context: It Means Everything for a Good Story.

    "A place is only as good as the people you know in it. It's the people that make the place." -Pittacus Lore. The same can be said about context within a story. Without context your story could lose its meaning, fall on deaf ears or be misinterpreted. It's the context that brings a story to life.

    By • Feb. 17, 2016
  • SMT Expert

    Why Your Sales Team Should Invest More Time on Content Marketing [Infographic]

    Marketers know the importance of content marketing, but for the practice to be most effective, content needs to be a priority for both marketing and sales. This infographic breaks down the important role content can play in the sales cycle.

    By • Feb. 16, 2016

  • How To Measure Your Media Relations Success [INFOGRAPHIC]

    Media relations isn't a perfect science. Your results aren't always perfectly quantifiable. At the end of the day, good media relations will result in conversion and, in turn, revenue--but how do you measure the success of a specific media campaign?

    By • Feb. 16, 2016

  • The Best Converting Landing Pages for B2B

    A great first impression can convert a lead into a sale in a matter of moments. A bad impression... Well you know the story there. Your landing page is your first impression. The best converting landing pages all are built on similar foundations.

    By • Feb. 16, 2016

  • 3 Steps to Effective Brand Storytelling Using Emotion

    Telling a brand story is like telling a love story. It's the most powerful digital marketing tool any organization has, and it's particularly powerful for purpose-driven brands, where the tangible goal is more than just making a profit.

    By • Feb. 15, 2016

  • Why Focusing On Customer Experience Must Include Mobile

    According to Wasp Barcode's Small Business Report, 43% of small businesses say improving customer experience and retention is their top strategy for revenue growth. When customer experience is a priority, mobile must be too - and here's why.

    By • Feb. 15, 2016

  • 16 of the Best Podcasts for Marketers & Social Media Pros in 2016

    Once seen as an out of favor medium, podcasts have hit a new renaissance due to the ubiquity of smartphones. For social media and marketing professionals, podcasts can serve as a great means for staying up on the latest trends in the fields or hearing about what is top of mind for industry leaders. Now you can listen to these conversations easily and routinely, whether it is during activities like the daily commute, working out, cooking, or something else.

    By • Feb. 15, 2016

  • Digital Marketing: 5 Reasons Your Business Is Not Gaining Any Good Traffic

    So you've set-up a business and it finally went live. At first, you felt very psyched about the reality that your business is finally up and running. However, when checking your traffic reports, it appears that your latest endeavor has not been showing signs of efficiency. Your page views are dipping each day, your number of returning visitors have also plummeted, and less referrals are coming in.

    By • Feb. 15, 2016

  • Sharpen Your Copywriting Skills: 125 Quick Tips

    Barry Feldman shares with you on-the-ground copywriting lessons.

    By • Feb. 15, 2016

  • From Browse To Buy: How to Make Social Media Shoppable

    According to research by Forrester, U.S consumers will spend $327 billion online in 2016 and 74% of customers say that they rely on social media to guide their purchase decisions. Just as eCommerce is becoming more social, social is becoming more sales-centric.

    By • Feb. 13, 2016

  • Writing Killer Headlines for Your Web Content

    How do you write killer headlines? Should you aim to turn on readers or search engines?

    By • Feb. 12, 2016

  • Celebrities and Social Media: How Brands can Make the Best of Fame

    Fame (thanks to social media) is no longer just a mysterious capital propagated through professional media, but a daily construct which is directly interacted with by people. Celebrities now cherish in sharing their reputation with their "fans" or "followers", now labeled as the true shareholders of their reputation. The first step for any new attention-seeker is to open a social media account; whether it's in the porn industry or in politics, a war on attention is happening.

    By • Feb. 12, 2016