Content Marketing: Page 126

  • 3 Steps to Effective Brand Storytelling Using Emotion

    Telling a brand story is like telling a love story. It's the most powerful digital marketing tool any organization has, and it's particularly powerful for purpose-driven brands, where the tangible goal is more than just making a profit.

    By • Feb. 15, 2016

  • Why Focusing On Customer Experience Must Include Mobile

    According to Wasp Barcode's Small Business Report, 43% of small businesses say improving customer experience and retention is their top strategy for revenue growth. When customer experience is a priority, mobile must be too - and here's why.

    By • Feb. 15, 2016

  • 16 of the Best Podcasts for Marketers & Social Media Pros in 2016

    Once seen as an out of favor medium, podcasts have hit a new renaissance due to the ubiquity of smartphones. For social media and marketing professionals, podcasts can serve as a great means for staying up on the latest trends in the fields or hearing about what is top of mind for industry leaders. Now you can listen to these conversations easily and routinely, whether it is during activities like the daily commute, working out, cooking, or something else.

    By • Feb. 15, 2016

  • Digital Marketing: 5 Reasons Your Business Is Not Gaining Any Good Traffic

    So you've set-up a business and it finally went live. At first, you felt very psyched about the reality that your business is finally up and running. However, when checking your traffic reports, it appears that your latest endeavor has not been showing signs of efficiency. Your page views are dipping each day, your number of returning visitors have also plummeted, and less referrals are coming in.

    By • Feb. 15, 2016

  • Sharpen Your Copywriting Skills: 125 Quick Tips

    Barry Feldman shares with you on-the-ground copywriting lessons.

    By • Feb. 15, 2016

  • From Browse To Buy: How to Make Social Media Shoppable

    According to research by Forrester, U.S consumers will spend $327 billion online in 2016 and 74% of customers say that they rely on social media to guide their purchase decisions. Just as eCommerce is becoming more social, social is becoming more sales-centric.

    By • Feb. 13, 2016

  • Writing Killer Headlines for Your Web Content

    How do you write killer headlines? Should you aim to turn on readers or search engines?

    By • Feb. 12, 2016

  • Celebrities and Social Media: How Brands can Make the Best of Fame

    Fame (thanks to social media) is no longer just a mysterious capital propagated through professional media, but a daily construct which is directly interacted with by people. Celebrities now cherish in sharing their reputation with their "fans" or "followers", now labeled as the true shareholders of their reputation. The first step for any new attention-seeker is to open a social media account; whether it's in the porn industry or in politics, a war on attention is happening.

    By • Feb. 12, 2016

  • Free Tools for Crafting Better Blog Posts

    Need help crafting blog posts? Here are several free tools available to help you create better blog posts.

    By • Feb. 12, 2016
  • SMT Expert

    11 Keys to Selecting the Right Social Media Tools

    People always want to know which social media management tools are the best, but the truth is, each has its own pros and cons, and the best one for you will come down to your individual needs. Here's a list of 11 key steps in evaluating social media management tools.

    By • Feb. 12, 2016

  • Two Facebook Ads Metrics To Rule Them All

    How do you make sense of the many variables at play in Facebook's ad and ad bidding process? There are two main metrics that allow you to quickly understand a campaign's performance and take the right actions.

    By • Feb. 11, 2016

  • 10 Quick Tips to Leverage Your Content Marketing

    In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience's attention and makes your brand unforgettable. So what is content marketing?

    By • Feb. 11, 2016

  • Tweet Longer: What Twitter's New 10,000 Character Limit Could Mean for Marketers

    It's been hinted that the limit may potentially increase to 10,000 characters - a huge jump, and one that's set off waves of annoyance and confusion through its user base. Though while the casual user may worry about how it will affect their Twitter feed, if this idea does indeed come to fruition, savvy marketers are already looking at ways to make it work for them.

    By • Feb. 11, 2016

  • Insight into the Growing Impact of Mobile Video Marketing

    As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco's annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.

    By • Feb. 11, 2016

  • 5 B2B Website Design Trends for 2016

    We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let's take a look at the latest trends.

    By • Feb. 10, 2016

  • How to Reach Your Target Customers on Valentine's Day [Infographic]

    Valentine's Day is here. Well not here now, no need to rush off and buy flowers exactly yet, but Valentine's Day is coming, there's less than a week to go before the annual day of love - which also means there's only a few days left for marketers to make a big push and promote their Valentine's Day offers

    By • Feb. 9, 2016

  • Why a Little Humility Could Make Every Company Millions of Dollars

    "If humility is a quality that makes a leader great, what could that mean for a company's potential earning power?" So asks Bryan Kramer in this post.

    By • Feb. 9, 2016

  • 5 Simple Ways To Generate Leads From Twitter

    Twitter is arguably the most ambiguous social media channel on the web. The vast majority of entrepreneurs understand the prominence of Twitter; however, there's a major disparity between those who are using Twitter and those who are leveraging it to build their brand.

    By • Feb. 9, 2016

  • Elements of a Successful Brand 8: Messaging

    Every brand needs a voice. Messaging provides the words that help customers and prospects understand a firm's value (why it's useful) and values (what it believes in). It articulates the brand's promise and stimulates desire for a firm's services. Brand messages tell a story that get people excited about your services and rally them behind your flag. In the war for customers' hearts, messaging leads the charge.

    By • Feb. 9, 2016

  • How to Ensure Your Landing Pages Take Flight

    Your landing pages are one of your most important assets - sending customers to a bad landing page is not only a waste of your money and effort, but it can taint your brand and stop people bothing with your future efforts. Here are some key things to be aware of with your landing page.

    By • Feb. 9, 2016

  • 3 Ultimate Ingredients to Define Your Brand

    On average, people encounter 20,000 brands every day. That's 20,000 brands beginning with the moment a person turns off the iPhone alarm clock and goes to kitchen to grind Starbucks coffee beans in a Capresso grinder. These days, asking people to care about your brand is like asking them to identify a single molecule of air as the most important in their day. We've reached Peak Brand, and in this era of inundation, a single tweet announcing a new product isn't enough. You've got to stand out. But how?

    By • Feb. 8, 2016

  • What Types of Content Should You Create? [Infographic]

    Determining the kinds of branded content your brand should create can be perplexing. This infographic from Feldman Creative aims to provide some guidance to help you make informed decisions when selecting types of branded content to create.

    By • Feb. 8, 2016

  • 33 Free Social Media Marketing Tools for Small Businesses

    Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don't want to waste any of it. Here's a list of free social media tools that will save them both time and money.

    By • Feb. 8, 2016

  • Good Content Marketing Won't Cut It, Make It Great

    Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91% of sites that held Page 1 Google rankings were sites that consistently created and shared content. The results spoke for themselves, reiterating that played out but still true slogan: content is king.

    By • Feb. 8, 2016

  • Will Your Content Make a Difference?

    In the first episode of a new podcast series, Barry Feldman and Andy Crestodina discuss actionable marketing ideas to help people understand and develop their own strategies.

    By • Feb. 6, 2016