Content Marketing: Page 144

  • Integrated Marketing for Bigger Brands: 3 Keys for Success

    Most everyone in the company can understand the benefit of aligning marketing efforts across the enterprise. Purely integrated marketing campaigns can reach multiple channels, solutions and cross-functional goals. By leveraging shared strategies and resources as a unified system, organizations can better reach their marketing goals using less resources with fewer customer touch-points.

    By • Sept. 22, 2015

  • True Colors: What Your Brand Colors Say About Your Business [INFOGRAPHIC]

    It may sound superficial, but one of the first things people will notice about a brand are its colors. Whole Foods we associate with a, responsible, earthy green, for example, and research has long suggested that the colors red and yellow put people in mind of hot meals (McDonald's, anyone?).

    By • Sept. 22, 2015

  • Learn 4 Secret Text Edits to Increase Your Sales

    Whether you're writing a blog post, creating a new Facebook advert or optimizing a landing page, you have one real goal - to engage and connect with the reader. For regular marketing activities that don't have an audio visual budget, you have three primary tools to achieve this: text, image and color.

    By • Sept. 22, 2015

  • So Donald Trump's Twitter Q&A Went About As Well As Expected

    Andrew Cline / Shutterstock.com

    By • Sept. 22, 2015

  • 4 Reasons Your Social Media Traffic Isn't Converting (And How to Fix Them)

    Social media isn't dead, it's just made a paradigm shift into a new era of messaging and social sharing. Understanding this shift is the key to figuring out how to get your social media traffic to successfully convert. Fortunately, there are companies out there doing it right. According to Salesforce, 77% of B2C companies acquired customers from Facebook and 43% of marketers have found a customer via LinkedIn. If other companies are successfully converting social media traffic, then what are you doing wrong?

    By • Sept. 22, 2015

  • How Digitally Mature Is Your Marketing?

    Traditional marketing is on its way out. Over the years, we have been marketed and sold to death and we've actually learned to avoid ads. The more empowered consumer walks, reads, listens and looks right past them - they just aren't listening.

    By • Sept. 22, 2015

  • Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm

    Finding a differentiator for your professional services firm is not an easy task. Here are 21 differentiating factors that work for many professional services firms.

    By • Sept. 22, 2015

  • How Long Does It Take for Social Media Marketing to Start Paying Off?

    ​You've got your Twitter account going and you've made a few good jokes. You've garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?

    By • Sept. 21, 2015

  • Interactive Content: Flexible Storytelling for a 140-Character World

    Social media is one of the key tools we use to help with this content curation process. We rely on our friends, followers, and connections to help us find the best content out there on the web-content we actually care about and will find useful in our personal or professional lives. Social media also allows us to access a snippet of content before we commit to reading or watching a full piece. Additional, we can personalize our content consumption experience on social by following specific people and accounts.

    By • Sept. 21, 2015
  • SMT Expert

    Content Distribution - The Secret War Between Tech Giants Rages On

    As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get its slice. You know them - Facebook, Twitter, LinkedIn, Google, Apple, etc. We're not talking newsfeed posts, either. We're talking full-on gatekeeper status of the content consumed and shared on the Internet, period.

    By • Sept. 20, 2015

  • Mindful Marketing: More than Just a Lot of Hot Yoga?

    SAP's Gail Moody-Byrd, thought-leader and super-connector Natascha Thomson and Linda West from Act-On recently joined Robin Fray Carey for a webinar about how to bring mindfulness to what we do as marketers, looking at trends and processes for developing more mindful business practices.

    By • Sept. 19, 2015

  • Social Media and SEO: A Strategic Integration

    Are you actively using social media and SEO in your marketing mix? If not, you're handing a lot of money over to your competitors. If you are okay with giving other business owners stacks of cash (that could instead be in your pocket), then feel free to stop reading now. However, if you want to find out about an approach that is raking it in for others, then just take a few minutes to read this.

    By • Sept. 18, 2015

  • 3 Simple Strategies to Double Your Social Media Results

    Often times, social media can become a time consuming challenge. If your business is in the start up phase, then you might not have the resources to delegate your social media tasks. But deep down inside, we are all aware of the power of social media. It's not something that should be treated as a trivial aspect of your business. If your goal is to build a sustainable web presence, then you need to figure out a way to optimize your social media campaigns. This is how to do it.

    By • Sept. 18, 2015

  • #IStandWithAhmed Campaign Grows on Social In Response to False Arrest of Texas Teenager

    ​The arrest of Ahmed Mohamed, a 14-year-old freshman at a high school in Irving, Texas, for bringing a homemade clock to school that administrators thought was a bomb, was a story that brought pervasive anti-Muslim sentiment under public scrutiny. Mohamed, who was cleared of the charges, was later the subject of a viral social media campaign, #IStandWithAhmed, and offered public support by President Obama and Mark Zuckerberg, who each invited the teenager to events at their offices.

    By • Sept. 18, 2015

  • Is SEO Important?

    SEO is the digital God. I mean no offense. I just mean to recognize the almighty power of the Internet. When us mortals need spiritual answers, many seek a higher power. And for grappling with many of the challenges of our daily lives, we put our faith in search engines. The search engine doesn't come to us. Many forms of marketing do. Or at least they try to. They interrupt us. We generally make them go away. Or we go away. Or we simply ignore them.

    By • Sept. 18, 2015

  • 4 Tips for Improving Brand Awareness on Social Media

    Social media can be a powerful marketing tool for raising brand awareness, but it's often overlooked by small business owners because it can be tricky to measure the return on investment. Here's some tips to help maximize your social presence.

    By • Sept. 18, 2015

  • Content Marketing Done Wrong: How to Fail Miserably at Content Marketing

    As you can probably imagine, no matter how effective a marketing method is, if you aren't using it correctly, you won't be able to get any kind of decent results from it. That being said, allow me to share with you 3 of the most common - let alone critical - content marketing mistakes that are causing a lot of marketers to fail miserably.

    By • Sept. 18, 2015

  • 5 Ways to Innovate Your Influencer Marketing Strategy

    I don't know about you, but my most successful marketing strategies have been creative, slightly outside the norm and inspired by some really cool marketers. So, since marketing can drain the energy levels with a neediness for constant creativity, I have found a few ways to make sure my marketing always has that "spark," even when I'm not feeling especially sparkly or creative.

    By • Sept. 17, 2015

  • Using Personas to Connect with Your Buyers

    Buyer personas have the potential to increase sales, improve customer retention and optimize your marketing efforts. Our guide explores how to create and use buyer personas that deliver results.

    By • Sept. 17, 2015

  • 5 Ways Guest Posting Can Significantly Increase Web Traffic

    You may have to spend some time in guest posting, but remember that it can pay off in spades, as long as it is used for achieving a well-defined objective. Without a clear objective, you will just be wasting time and not be able to use guest posting for company branding. Some of the different ways you can use guest posting for increasing your web audience and traffic significantly are outlined here.

    By • Sept. 17, 2015

  • How to Really Make PPC Work for Your Company

    Effective PPC advertising may actually entail following an approach that's completely different than the one most of the big advertising businesses advocate. To see why, here are a few things you can do to make PPC advertising work for you.

    By • Sept. 17, 2015

  • Why Bad Data is Wasting Your Marketing Efforts

    Ninety-nine percent of businesses are actively tackling data quality in some way. Yet clearly, we have a bigger problem if so many businesses are still losing money. The problem is that we're not tackling it effectively enough, or quickly enough, and we're not investing enough money.

    By • Sept. 16, 2015

  • Instagram Advertising: A Media Buyer's Perspective

    Advertising on Instagram has been on everyone's lips recently. With last week's announcement of a global launch and suite of additional products (including 30-second video ads and a guaranteed delivery premium product) the fervor has only heightened.

    By • Sept. 16, 2015

  • Using Competitors to Guide Your Social Media Strategy

    Particularly if you're just getting started using social media or if you've had profiles on a few channels but haven't really devoted time and energy there, consider examining your competitors' social media strategies as you shape your own. Competitors' successes and failures provide shortcuts that will save you enormous time and effort. Not only can you copy the subjects of their most successful posts, you can learn from their mistakes. Imagine the brainwork and time you'll save!

    By • Sept. 15, 2015

  • 4 Underutilized Keyword Research Tools to Create Content that Drives Targeted Traffic

    We're all starting to learn that the changing face of SEO means that the better your content, the higher the ranking on search engine results pages (SERPs). That doesn't mean that you can't still get ahead through better utilization of keywords, though.

    By • Sept. 15, 2015