Content Marketing: Page 144

  • SMT Expert

    Content Distribution - The Secret War Between Tech Giants Rages On

    As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get its slice. You know them - Facebook, Twitter, LinkedIn, Google, Apple, etc. We're not talking newsfeed posts, either. We're talking full-on gatekeeper status of the content consumed and shared on the Internet, period.

    By • Sept. 20, 2015

  • Mindful Marketing: More than Just a Lot of Hot Yoga?

    SAP's Gail Moody-Byrd, thought-leader and super-connector Natascha Thomson and Linda West from Act-On recently joined Robin Fray Carey for a webinar about how to bring mindfulness to what we do as marketers, looking at trends and processes for developing more mindful business practices.

    By • Sept. 19, 2015

  • Social Media and SEO: A Strategic Integration

    Are you actively using social media and SEO in your marketing mix? If not, you're handing a lot of money over to your competitors. If you are okay with giving other business owners stacks of cash (that could instead be in your pocket), then feel free to stop reading now. However, if you want to find out about an approach that is raking it in for others, then just take a few minutes to read this.

    By • Sept. 18, 2015

  • 3 Simple Strategies to Double Your Social Media Results

    Often times, social media can become a time consuming challenge. If your business is in the start up phase, then you might not have the resources to delegate your social media tasks. But deep down inside, we are all aware of the power of social media. It's not something that should be treated as a trivial aspect of your business. If your goal is to build a sustainable web presence, then you need to figure out a way to optimize your social media campaigns. This is how to do it.

    By • Sept. 18, 2015

  • #IStandWithAhmed Campaign Grows on Social In Response to False Arrest of Texas Teenager

    ​The arrest of Ahmed Mohamed, a 14-year-old freshman at a high school in Irving, Texas, for bringing a homemade clock to school that administrators thought was a bomb, was a story that brought pervasive anti-Muslim sentiment under public scrutiny. Mohamed, who was cleared of the charges, was later the subject of a viral social media campaign, #IStandWithAhmed, and offered public support by President Obama and Mark Zuckerberg, who each invited the teenager to events at their offices.

    By • Sept. 18, 2015

  • Is SEO Important?

    SEO is the digital God. I mean no offense. I just mean to recognize the almighty power of the Internet. When us mortals need spiritual answers, many seek a higher power. And for grappling with many of the challenges of our daily lives, we put our faith in search engines. The search engine doesn't come to us. Many forms of marketing do. Or at least they try to. They interrupt us. We generally make them go away. Or we go away. Or we simply ignore them.

    By • Sept. 18, 2015

  • 4 Tips for Improving Brand Awareness on Social Media

    Social media can be a powerful marketing tool for raising brand awareness, but it's often overlooked by small business owners because it can be tricky to measure the return on investment. Here's some tips to help maximize your social presence.

    By • Sept. 18, 2015

  • Content Marketing Done Wrong: How to Fail Miserably at Content Marketing

    As you can probably imagine, no matter how effective a marketing method is, if you aren't using it correctly, you won't be able to get any kind of decent results from it. That being said, allow me to share with you 3 of the most common - let alone critical - content marketing mistakes that are causing a lot of marketers to fail miserably.

    By • Sept. 18, 2015

  • 5 Ways to Innovate Your Influencer Marketing Strategy

    I don't know about you, but my most successful marketing strategies have been creative, slightly outside the norm and inspired by some really cool marketers. So, since marketing can drain the energy levels with a neediness for constant creativity, I have found a few ways to make sure my marketing always has that "spark," even when I'm not feeling especially sparkly or creative.

    By • Sept. 17, 2015

  • Using Personas to Connect with Your Buyers

    Buyer personas have the potential to increase sales, improve customer retention and optimize your marketing efforts. Our guide explores how to create and use buyer personas that deliver results.

    By • Sept. 17, 2015

  • 5 Ways Guest Posting Can Significantly Increase Web Traffic

    You may have to spend some time in guest posting, but remember that it can pay off in spades, as long as it is used for achieving a well-defined objective. Without a clear objective, you will just be wasting time and not be able to use guest posting for company branding. Some of the different ways you can use guest posting for increasing your web audience and traffic significantly are outlined here.

    By • Sept. 17, 2015

  • How to Really Make PPC Work for Your Company

    Effective PPC advertising may actually entail following an approach that's completely different than the one most of the big advertising businesses advocate. To see why, here are a few things you can do to make PPC advertising work for you.

    By • Sept. 17, 2015

  • Why Bad Data is Wasting Your Marketing Efforts

    Ninety-nine percent of businesses are actively tackling data quality in some way. Yet clearly, we have a bigger problem if so many businesses are still losing money. The problem is that we're not tackling it effectively enough, or quickly enough, and we're not investing enough money.

    By • Sept. 16, 2015

  • Instagram Advertising: A Media Buyer's Perspective

    Advertising on Instagram has been on everyone's lips recently. With last week's announcement of a global launch and suite of additional products (including 30-second video ads and a guaranteed delivery premium product) the fervor has only heightened.

    By • Sept. 16, 2015

  • Using Competitors to Guide Your Social Media Strategy

    Particularly if you're just getting started using social media or if you've had profiles on a few channels but haven't really devoted time and energy there, consider examining your competitors' social media strategies as you shape your own. Competitors' successes and failures provide shortcuts that will save you enormous time and effort. Not only can you copy the subjects of their most successful posts, you can learn from their mistakes. Imagine the brainwork and time you'll save!

    By • Sept. 15, 2015

  • 4 Underutilized Keyword Research Tools to Create Content that Drives Targeted Traffic

    We're all starting to learn that the changing face of SEO means that the better your content, the higher the ranking on search engine results pages (SERPs). That doesn't mean that you can't still get ahead through better utilization of keywords, though.

    By • Sept. 15, 2015

  • 7 Common Blogging Mistakes To Avoid [Infographic]

    Blogs are an important part of today's web, but people who are just starting out may have received some bad advice on how to become as popular as the big sites. Here's a closer look at some common blogging mistakes to avoid (and what to do instead).

    By • Sept. 15, 2015

  • Why Nonprofits Should Connect With Vloggers

    Video is the unparalleled leader in harnessing the voice of social media celebrities who can use their influence to partner with causes and nonprofits.

    By • Sept. 14, 2015

  • Ice Bucket Challenge Leads to Breakthrough Discovery; Disproves Claims of Slacktivism

    In six weeks last year, the Ice Bucket Challenge raised $115 million dollars. Now researchers at Johns Hopkins have said that the donations directly contributed to a breakthrough discovery of a protein replacement therapy that may help reverse the effects of the disease.

    By • Sept. 14, 2015

  • How to Improve Your Social Media Monitoring and Understand Influencers

    Success in social media marketing comes from consistency and understanding your audience. Consistency is the easy part here, just stay focused on your campaigns and keep working hard. But how do you understand your audience, and more importantly, how do you make a lasting impression on them

    By • Sept. 14, 2015

  • All the Feelz - How Being Emotional Helps Your Social Game

    Think about it. When you look at viral videos, or Twitter trends, or even just the most-shared news items that get passed around on any given day, the one thing they have in common is that they make people FEEL something - and that's the secret sauce that social marketers need to add to their recipes.

    By • Sept. 13, 2015

  • 8 Basic SEO Tactics to Drive Your Small Business [Infographic]

    Optimizing our organic search and refining our SEO craft is something we're always practicing as digital marketers and small business owners. Because we're all at the mercy of Google and the other search engines out there, very rarely are there SEO tactics that are black and white, but when it comes to the basics of getting your small business off the ground and getting seen in the search results, it's actually, dare I say, fairly easy. Check out the 8 basic SEO tactics you need to deploy to drive your small business.

    By • Sept. 13, 2015

  • 7 Biggest Digital Marketing Missteps to Avoid

    Digital marketing requires nimble strategies that evolve with the times. There should be no status quo and no resting on your laurels if you want to stay at the top of your competitive game. Past performance is in no way an indicator of future results, and neither is the time or budget you dedicate to your digital marketing strategy. Plenty of large corporations with seven-digit budgets make major marketing mistakes. Here are seven of the most common digital marketing missteps made by companies of all sizes.

    By • Sept. 12, 2015

  • Why Influencer Marketing Isn't Just for Big Brands Anymore

    Influencer marketing is a great way for brands to connect with their target audience and drive engagement and sales, but is influencer marketing only for large companies and brands with unlimited marketing budgets? Hint: it's not, and this post will highlight influencer marketing companies that can fit your budget.

    By • Sept. 12, 2015
  • SMT Expert

    7 More (Mostly Free) Visual Content Tools Any Social Media Team Can Use

    Bob Carver provides an overview of some of the best, most useful (and mostly free) image creation and editing tools available on the web. With such an emphasis on visual content these days, such options might be very useful for you and your brand.

    By • Sept. 12, 2015