Content Marketing: Page 143

  • 8 Basic SEO Tactics to Drive Your Small Business [Infographic]

    Optimizing our organic search and refining our SEO craft is something we're always practicing as digital marketers and small business owners. Because we're all at the mercy of Google and the other search engines out there, very rarely are there SEO tactics that are black and white, but when it comes to the basics of getting your small business off the ground and getting seen in the search results, it's actually, dare I say, fairly easy. Check out the 8 basic SEO tactics you need to deploy to drive your small business.

    By • Sept. 13, 2015

  • 7 Biggest Digital Marketing Missteps to Avoid

    Digital marketing requires nimble strategies that evolve with the times. There should be no status quo and no resting on your laurels if you want to stay at the top of your competitive game. Past performance is in no way an indicator of future results, and neither is the time or budget you dedicate to your digital marketing strategy. Plenty of large corporations with seven-digit budgets make major marketing mistakes. Here are seven of the most common digital marketing missteps made by companies of all sizes.

    By • Sept. 12, 2015

  • Why Influencer Marketing Isn't Just for Big Brands Anymore

    Influencer marketing is a great way for brands to connect with their target audience and drive engagement and sales, but is influencer marketing only for large companies and brands with unlimited marketing budgets? Hint: it's not, and this post will highlight influencer marketing companies that can fit your budget.

    By • Sept. 12, 2015
  • SMT Expert

    7 More (Mostly Free) Visual Content Tools Any Social Media Team Can Use

    Bob Carver provides an overview of some of the best, most useful (and mostly free) image creation and editing tools available on the web. With such an emphasis on visual content these days, such options might be very useful for you and your brand.

    By • Sept. 12, 2015

  • The 5 Most Common Mistakes in Social Media

    Social media has changed the landscape of our communication. Since it's inception, it has evolved into a myriad of platforms. This has created ample opportunities for marketers and business owners. However, it can also result in frustration for someone who doesn't have the right social media strategy in place. This post will teach you how to create social media content to drive ROI.

    By • Sept. 11, 2015

  • Why Buyer Personas Are Crucial to Inbound Marketing Success

    When it comes to developing your marketing and branding strategy, there is nothing more important than having a clear understanding of your target audience. In order to market successfully, you must first understand who you are marketing to. This post will help you identify who your target audience is.

    By • Sept. 11, 2015

  • Write Like Hemingway: The App

    A lot of writers wish they would write more like Hemingway. And now there is an app for that.

    By • Sept. 11, 2015

  • 5 Brilliant Ways to Amplify Your Content Marketing Strategy [Infographic]

    It's vital to nurture meaningful relationships with people who are ready and willing to support your projects. One of the most difficult things you will ever have to do online is reaching out to relevant audiences. This can only be achieved through trial and error, continuous experimentation, and, ultimately, by taking a chance and putting yourself out there. In the end, the road to building a strong community is also a road to self-discovery.

    By • Sept. 11, 2015

  • A Reminder: Using a National Tragedy for Branding Purposes is a Bad Idea

    Just a quick reminder: 14 years ago today close to 3,000 people died in the worst terrorist attack in the history of the United States. So maybe, just maybe, today is not the day for you to use the anniversary to promote your brand on social media.

    By • Sept. 11, 2015

  • Content Marketing Done Wrong: How to Fail Miserably at Content Marketing

    Quantity is important because no matter how good your outreach template is, there is still a huge chance that your prospects will decline your message (or flat out ignore you), simply because they are too busy, or your offer isn't just something that they are looking for right now.

    By • Sept. 11, 2015

  • The Data-Driven Guide to Landing Page Design [Infographic]

    This infographic will give you 14 data-driven techniques to boost the conversion rates of your landing pages.

    By • Sept. 11, 2015

  • Marketing to Boomers

    The Millennial generation may be getting the lion's share of attention from marketing circles, but the Boomers shouldn't be ignored. According to AARP, Americans over 50 account for half of all consumer spending but are targeted by just 10% of marketing. And Forrester Research in 2009 said that Boomers outspend young adults by 2:1 online. Boomers have a lot of wealth and they aren't afraid to spend it. But how do you reach Boomers in an age of social media outreach? Most Boomers don't use social media.

    By • Sept. 10, 2015

  • The 5 Steps of a High Converting Social Media Funnel

    Driving real business from social media networks isn't easy as blasting out self-promotional content and hoping that users not only see the post, but actually click through and convert. Check out this 5-step social media funnel that you can use to drive tangible revenue from your social marketing efforts, and see examples of how other companies make use of the strategies involved.

    By • Sept. 10, 2015

  • Why Service-Oriented Companies Should Be on Pinterest

    Pinterest is a must-have social media network for ecommerce brands because it's easy for users to search and click-through to purchase. But every brand should be using Pinterest, even service companies. Here's why.

    By • Sept. 9, 2015

  • What to Know Before Investing in Instagram Ads

    Instagram's 300 million monthly active users have made it the second largest social media platform, pulling it ahead of Twitter, and it's only getting bigger thanks to its new ad program. In 2014, a select number of companies debuted ads-which have the same look and feel as organic posts-on the network, with only the highest quality ads displayed. But last week, the Instagram Application Programming Interface (API) finally became available to everyone.

    By • Sept. 9, 2015

  • Instagram Rolling Out 30 Second Ads to Appeal to Big Brands

    tulpahn / Shutterstock.com

    By • Sept. 9, 2015

  • 3 Things Corporate Storytellers Can Learn from "Good Night Moon"

    Good Night Moon by Margaret Wise Brown is one of the most requested children's books of all time. But it wasn't always that way. It took time for parents, librarians and others to appreciate the rhyming sentence structures, rhythm, simple messages, and colorful images embedded in the book. Today, Good Night Moon has sold over 11 million copies, and there are valuable lessons from its rise from obscurity to best seller, especially as corporate storytellers work on their craft of creating more compelling documents and presentations.

    By • Sept. 9, 2015

  • Why Email Marketing and Social Media Marketing Work Better Together [Infographic]

    A recent survey of business leaders showed that email and social media are the two channels most likely to see an increase in investment from business owners in 2015. Many businesses employ either email marketing, social media marketing or a combination of both, however many aren't fully integrating the two together. Email marketing company Reachmail has put together a useful infographic that covers the benefits of integrating your social and email strategies together.

    By • Sept. 9, 2015

  • Instagram Filters Reveal Your Personality [INFOGRAPHIC]

    Did you drop out of art school? Then you probably use the Brannan filter. Is The Royal Tenenbaums your favorite movie? Your Instagram followers could probably tell by your overuse of the Earlybird filter.

    By • Sept. 8, 2015

  • SEO Benefits in Layman's Terms

    If you have a hard time getting your head around the benefits of SEO or search engine optimization, a desert analogy might help.

    By • Sept. 8, 2015

  • Millennials on Snapchat Are Not Watching Your Video Ads

    In leaked findings reported to Digiday, an agency found that the majority of 10 second video ads placed on Snapchat are not watched beyond the 3-second mark.

    By • Sept. 8, 2015

  • Exclusive: Adobe's Secret to Creating Truly Social Events [VIDEO]

    Michelle Gautrin, Adobe's Senior Social Media Strategist (APAC), gave us a behind-the-scenes look at how Adobe uses social content to drive subscriptions, measure success during the event, and left a few tips for you to think about when you're planning your next event.

    By • Sept. 8, 2015

  • 7 in 8 Social Messages to Brands Go Unanswered [INFOGRAPHIC]

    Social has brought us marketers a lot of good: it has greatly increased reach and provided a megaphone where there was only a tin can with a string attached to it--you hoped someone was on the other end. But with social has come challenges, including accommodating the always-on mentality of the digital space.

    By • Sept. 8, 2015

  • 6 Psychological Techniques to Include in Your Social Media Campaign

    A common stereotype about marketers labels us all as manipulators. And while this post may enforce that kind of thinking, hopefully it will remove the bad label that follows the word "manipulations" carries. Manipulation takes place in every office around the world, and in almost every client-service provider interaction.

    By • Sept. 8, 2015

  • 4 Social Media Advertising Myths Busted [Infographic]

    Some think you shouldn't bother with advertising on social media. After all, what is social media other than opportunity after opportunity to promote your brand through well-crafted posts and images? According to this infographic: wrong. Targeted advertising, in fact, simply extends your organic marketing campaign. Paid social can lead to 25 percent more conversions than organic social.

    By • Sept. 7, 2015