Content Marketing: Page 143

  • How Savvy Marketers Drive Open Digital Transformation

    A widening gap is forming between the open organizations already undertaking digital business initiatives, versus those that are still in the planning stage.

    By • Sept. 25, 2015

  • 6 Unbreakable Rules of Social Media Marketing

    Feel like you're making social media marketing mistakes you can't reign in? Don't worry: we've all been there. Sometimes we just need a list of ground rules hanging above our desk to remind us what to do and what not to do. Here are some rules you should never break

    By • Sept. 25, 2015

  • A Marketer's Guide to Going Mobile [INFOGRAPHIC]

    As the youngs get older and Internet culture creeps steadily toward mobile, mobile technology may very overtake other methods of getting the message out there. More and more people are relying on quick messaging for sharing content, meaning that traditional email blasts and other longform strategies might be becoming obsolete.

    By • Sept. 25, 2015

  • Unfriending is Bullying!* (*Unfriending Is Not Actually Bullying): The Perils of Clickbait

    If you use an aggregator or visit sites like Buzzsumo for your social media news, you probably saw multiple news stories today about a single event that seems important but actually isn't. Actually, this happens every other day on the internet, but I'm using today's example as a jumping off point, so here we go.

    By • Sept. 25, 2015

  • Will Ad-Blocking Software Destroy Mobile Advertising?

    This post discusses the increasing number of users who are deploying ad blocking software and what that means for both businesses and consumers.

    By • Sept. 25, 2015

  • What Content Marketers Must Know About Ad Blocking

    There has been a lot of recent conversation about ad blocking: why more consumers are doing it, how more consumers are doing it, and how brands may get around it. Ad blocking is not a new trend. As Seth Godin recently noted, "Of course, people have been blocking ads forever. By ignoring them."

    By • Sept. 24, 2015

  • Driving Business: When Business Development and Marketing Are in Sync

    Business development and marketing go hand-in-hand. And when they are in sync, your professional services firm can see increases in visibility, growth, profitability, and more. For this to happen, each team needs to understand the other and how to best support one another. But time and time again, we've seen that this often isn't the case.

    By • Sept. 23, 2015

  • 6 Important Marketing Lessons I Learned From Bartending [INFOGRAPHIC]

    Before I began working in marketing, I was a bartender. When I suddenly made the transition from making drinks to inbound marketing, many people were surprised since it was such a jump between fields. But what I quickly discovered was that there are actually a lot of similarities between bartending and marketing.

    By • Sept. 23, 2015

  • What Are Your Customers Like? Meet Mike, Your Customer in 2015 (INFOGRAPHIC)

    What are you customers like this year? They are super connected. 63% of women who own smartphones don't go an hour without checking it. And the percentage is higher for men at 73%. Millennials are even more connected with 75% checking their phones at least every hour. 50% of people check their phones right before they go to sleep and also when they wake up.

    By • Sept. 23, 2015

  • #ShoutYourAbortion Campaign Battles Bill to Defund Planned Parenthood

    #ShoutYourAbortion, a hashtag campaign, has sprung up online in response to the bill to defund Planned Parenthood. The campaign encourages women to tell the stories of their abortions online, and began when writer and activist Lindy West became inspired by her friend Amelia Bonow's story of her abortion that she posted on Facebook.

    By • Sept. 23, 2015

  • What if Digital Marketing Wasn't So Hard to Understand?

    Marketing works differently now. Push is out. Pull is in. You have to think inbound. Traditional "outbound" marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we're not afraid to use it.

    By • Sept. 23, 2015

  • Netflix and Native Advertising: A Tricky Marketing Plan Done Good

    For those not working in the marketing or advertising industry, native advertising is a tricky, morally ambiguous if not outright ethically dubious proposition. The practice, in which "online advertising ... matches the form and function of the platform on which it appears," blurs if not outright obliterates the line between advertising and editorial. But native advertising can also ask other questions: What about when it's good? What does it mean when native advertising leads to good, innovative journalism?

    By • Sept. 23, 2015

  • You're Welcome: Champaign-Urbana Hits the Internet with a New Social Campaign

    What if I asked you to name a hub of technological achievement in the US, one with a leading research campus where some of America's most well-known innovators rub shoulders with cultural mainstays like Roger Ebert, Ang Lee, Hugh Hefner, and Nick Offerman - what would you tell me?

    By • Sept. 23, 2015

  • 8 Tools to Take Your Content Marketing Efforts to The Next Level

    Content marketing is one of the top performing process for driving commercial results in the modern marketplace. But creating consistent, engaging content can be a challenge. To assist with this, here's a listing of eight of the best tools to help content marketers stay on track.

    By • Sept. 23, 2015

  • Influencer Strategies: How to Sync Distribution and Post-Publishing Efforts

    It's well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way. According to SocialTimes, close to 60 percent of marketers plan to boost their influencer marketing budgets over the next year.

    By • Sept. 22, 2015

  • 4 Things to Consider When Planning Your Social Media Budget

    A budget isn't just reserved for those low on cash-even the high rollers of the world can't spend more than they have. The same goes for your businesses. A budget allows you to prioritize and track spending so that you stay within your means while still achieving your goals.

    By • Sept. 22, 2015

  • Integrated Marketing for Bigger Brands: 3 Keys for Success

    Most everyone in the company can understand the benefit of aligning marketing efforts across the enterprise. Purely integrated marketing campaigns can reach multiple channels, solutions and cross-functional goals. By leveraging shared strategies and resources as a unified system, organizations can better reach their marketing goals using less resources with fewer customer touch-points.

    By • Sept. 22, 2015

  • True Colors: What Your Brand Colors Say About Your Business [INFOGRAPHIC]

    It may sound superficial, but one of the first things people will notice about a brand are its colors. Whole Foods we associate with a, responsible, earthy green, for example, and research has long suggested that the colors red and yellow put people in mind of hot meals (McDonald's, anyone?).

    By • Sept. 22, 2015

  • Learn 4 Secret Text Edits to Increase Your Sales

    Whether you're writing a blog post, creating a new Facebook advert or optimizing a landing page, you have one real goal - to engage and connect with the reader. For regular marketing activities that don't have an audio visual budget, you have three primary tools to achieve this: text, image and color.

    By • Sept. 22, 2015

  • So Donald Trump's Twitter Q&A Went About As Well As Expected

    Andrew Cline / Shutterstock.com

    By • Sept. 22, 2015

  • 4 Reasons Your Social Media Traffic Isn't Converting (And How to Fix Them)

    Social media isn't dead, it's just made a paradigm shift into a new era of messaging and social sharing. Understanding this shift is the key to figuring out how to get your social media traffic to successfully convert. Fortunately, there are companies out there doing it right. According to Salesforce, 77% of B2C companies acquired customers from Facebook and 43% of marketers have found a customer via LinkedIn. If other companies are successfully converting social media traffic, then what are you doing wrong?

    By • Sept. 22, 2015

  • How Digitally Mature Is Your Marketing?

    Traditional marketing is on its way out. Over the years, we have been marketed and sold to death and we've actually learned to avoid ads. The more empowered consumer walks, reads, listens and looks right past them - they just aren't listening.

    By • Sept. 22, 2015

  • Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm

    Finding a differentiator for your professional services firm is not an easy task. Here are 21 differentiating factors that work for many professional services firms.

    By • Sept. 22, 2015

  • How Long Does It Take for Social Media Marketing to Start Paying Off?

    ​You've got your Twitter account going and you've made a few good jokes. You've garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?

    By • Sept. 21, 2015

  • Interactive Content: Flexible Storytelling for a 140-Character World

    Social media is one of the key tools we use to help with this content curation process. We rely on our friends, followers, and connections to help us find the best content out there on the web-content we actually care about and will find useful in our personal or professional lives. Social media also allows us to access a snippet of content before we commit to reading or watching a full piece. Additional, we can personalize our content consumption experience on social by following specific people and accounts.

    By • Sept. 21, 2015