Content Marketing: Page 158

  • Google Buy Button: Retailer's Boon or Devil's Bargain?

    ​Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. First reported by Alistair Barr and Rolfe Winkler in a recent Wall Street Journal article, many are reading the move as a proactive attempt to stop the steady bleed of users turning away from its heretofore desktop friendly search platform in favor of more mobile-focused ecommerce apps like Amazon and eBay.

    By • May 21, 2015

  • eConfused? How Marketers Can Leverage Freelancing Sites

    There are millions of articles out there on how to use freelancing websites like Elance, Fiverr and others to help sell your goods and services. The articles detail how a freelancer can offer his or her services online and set a bid price for the work they promise to do. Understanding how to navigate these waters is vital for the success of any marketer willing to dip into this pool of talent.

    By • May 20, 2015

  • 5 Incredibly Effective Facebook Ad Targeting Tips

    Facebook has more data on every user than the next two networks combined. How can you harness that to make your Facebook advertising more effective?

    By • May 20, 2015

  • Marvel vs. DC: Who's Winning on Social Media?

    Between DC Comics and Marvel Comics, Marvel is winning the social media war. Because Marvel is the one having the most fun.

    By • May 19, 2015

  • Truth Be Told: Transparent Marketing is Here to Stay

    A number of companies have recently taken up transparent content marketing and have started sharing internal information on campaign performance and internal stats. Adopting an "upfront" marketing attitude in which real numbers and reports are published is the quickest ways to build trust with your audience.

    By • May 19, 2015

  • Negative Comments and Reviews Could Be Good for Your Business

    "Problems are cleverly-disguised opportunities," goes a popular saying. When you receive negative feedback it may appear bad, but if you learn from it you can turn it into an advantage.

    By • May 19, 2015

  • Nostalgia Marketing: What is it?

    As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Used correctly, nostalgia can be an incredibly powerful marketing tool, but what makes today's nostalgia marketing unique compared to the past?

    By • May 19, 2015

  • The Content Marketing Challenges Sinking Your Ship

    Failure is an option. In content marketing, the fails outnumber the successes 2:1. I'll assume you want to be on the right side of this ratio. But recent history suggests it's more likely you'll go left and meet the fate of the majority. There are a number of reasons content marketers fail. If you want to summarize them all in one swoop for the sake of simplicity, it'd go something like this: Content marketers want shortcuts to success, but there are none.

    By • May 19, 2015

  • 4 Small Business SEO Hacks To Use To Rank #1 In Google

    What would you do if I told you that you could combine tried and true PR tactics right alongside your small business SEO campaign to see better results without doing much more than you're already doing? Want to learn more? I'm guessing that if you've read this far, the answer to that question is YES.

    By • May 18, 2015

  • 7 B2B Website Best Practices to Enhance Your Online Presence

    If you're in the professional services industry, you already know that the competition today is fierce. What many executives don't know, however, is just how critical a B2B website is in helping professional services firms stand out from the rest of the pack. So, how important is it? The Hinge Research Institute has found that 80% of professional services buyers check out a firm's website to evaluate them as a potential provider.

    By • May 18, 2015

  • A Mad Men Postmortem: Don Draper's Story Ends Where Coca-Cola's Begins

    Last night's series finale of Mad Men signaled the end of one era, at least an era that involved a Sunday night TV-viewing ritual. But what did it say about advertising and humanity? Is it ultimately a cynical ending or an optimistic ending?

    By • May 18, 2015

  • What Is Content Marketing? An Explanation in 5 Images [INFOGRAPHICS]

    Businesses and organizations across the globe are using content to build awareness, generate leads and delight customers. And with so much hype and growing budget centered around content marketing, it's important to have a clear grasp on exactly what content marketing is. So, whether you're a business owner who's looking to gain a better understanding of content marketing, or a marketer who needs a helpful, shareable overview, this collection of infographics will be right up your alley.

    By • May 18, 2015

  • YouTube Marketing Lessons from a Top Beauty Channel

    Viral videos can make the news and sometimes win the hearts and minds of the common people. But when Time.com published a list of the top ten viral videos of 2014, about half of them were the result of large existing fan bases and were not the typical "viral video."

    By • May 18, 2015

  • The Post-Mobilegeddon Google Penalty Audit

    On April 21st Google began to roll out the Mobile Friendly Algorithm update. This update is designed to reward sites that have a good user experience on mobile devices and penalize ones that don't. Mobile traffic could be affected in two ways.

    By • May 18, 2015

  • 33 Free Design Tools and Resources to Turn Anyone Into a Graphic Designer

    If you were a professional graphic designer, you'd be paying about a bazillion dollars for Photoshop after spending about 800 hours trying to figure out how to use it. Thankfully, there are free, idiot-proof platforms for people like me who never wants to hear the word "layer" again. Adapt to the graphic demands of the social media marketer thanks to these free design tools.

    By • May 17, 2015

  • T-Mobile Banks On Competitor Bashing. Does It Work?

    AdWeek ran a piece yesterday on the brewing Twitter storm over T-Mobile's new hashtag campaign designed to bash Verizon. The hashtag, #NeverSettleForVerizon has given birth to a number of Verizon testimonials on Twitter and much back and forth banter. It may be raining, but there is no real storm here.

    By • May 17, 2015

  • Brand Building: Don't Wink in the Dark

    A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogs and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in the dark.

    By • May 16, 2015

  • How To Be a Good Client: 9 Tips From a Mad Man

    Do you deserve good advertising? The obvious answer is yes. As a client of an advertising or marketing agency, you expect good work, and rightfully so. You would never agree to pay a company for services if you knew they would leave you less than satisfied. So, why is it that some clients get good work (and good results) from an agency, while others are quickly looking for a new one?

    By • May 15, 2015

  • A View From the Top: Is Your Marketing Dashboard Really Optimized for ROI? [INFOGRAPHIC]

    Most marketers are challenged with optimizing multiple brands, initiatives and ad campaigns, and this is especially true for senior executives and CMOs. To achieve optimal results, companies must go beyond basic reporting practices to implement fully versatile and customizable insights. Oh yeah, and ideally without a lot of extra time and effort. Not only this, as the social media landscape changes (which it will), brands should update and optimize their approach over time.

    By • May 15, 2015

  • Facebook Uses Mobile Video to Take Over the World

    Ever one to seek out brevity, I think I've finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Ok, maybe taking over the entire world is a bit much, but with each passing day it's becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world.

    By • May 15, 2015

  • Life Events Are the New Black for Advertising

    When Facebook rolled out its new advertising targeting options a little over a year ago, it generated some significant buzz, but did it really help advertisers better target buyers who were in the market for their products? Or was it just an extension of the same old demographic strategy?

    By • May 15, 2015

  • The Brand Bible: A Marketer's Guide to Effective Branding

    The world's most affordable and desirable product would flop if it were associated with a weak or dislikable brand. So, what is it that makes an effective brand? Here are a few things to keep in mind when branding your company.

    By • May 15, 2015

  • 3 Ways Social Can Turbocharge Your Content

    Social is both a content channel and a resource. Here are three great ways that social can give back, turbocharging your content marketing to boost performance and quality.

    By • May 15, 2015

  • Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC]

    Digital marketing is in no way limited to social media, websites, and email. Today, we'll focus on just one of the lesser-used digital strategies: the new golden child of content marketing, influencer marketing, which Forbes contributor Kyle Wong defines as, "a form of marketing that identifies and targets individuals with influence over potential buyers."

    By • May 14, 2015

  • Is User-Generated Content a Shot at Fame, Fortune, and Marketing Glory?

    While user-generated content submissions are often portrayed as a shot at fame, fortune, and glory, the reality is they are largely a waste of time for participants and organizers alike, with barely some form of short-term awareness generation for the brand while exploiting the participants.

    By • May 14, 2015