Content Marketing: Page 158

  • Should I Outsource SEO to an Agency?

    It's far better to invest the resources up front to hire the right person or agency rather than end up throwing more time and money away on half-baked SEO "tricks" that fail to translate into actionable leads and sales.

    By • June 4, 2015
  • SMT Expert

    Why Your Kid's Lemonade Stand Should Use Social Marketing

    Lemonade stands tend to be flash-in-the-pan events. But they can also teach kids valuable lessons about business and marketing - and as such, incorporating lessons about social media marketing should also be on the agenda.

    By • June 4, 2015

  • 7 Essential Instagram Marketing Tools for Small Budgets

    Undoubtedly, one of the biggest players in the social media space, marked by its widespread appeal and influence, is Instagram. With the focus solely on images, Instagram is one of the ultimate platforms for visual marketing. With more than 300 million monthly active users and 30 billion photos shared through the app, there is a huge potential for brands with a smart Instagram strategy.

    By • June 4, 2015

  • Focus on Fathers: What Do Mobile Marketers Need to Know About Dads? [INFOGRAPHIC]

    IAB's Millennial Media took a look at comScore data and put together this infographic. 45% of those millennial dads and 37% of all make mobile purchases, with a larger amount of money: over half of mobile dads have an income of over $75,000, about a third higher than the average mobile income. Dads are 2x more likely to spend upwards of $500 on a mobile purchase, and millennial dads are 3x as likely.

    By • June 3, 2015

  • Are You Ready for Instagram's Open Advertising? 3 Cool Visual Strategies for Brands

    Instagram is opening to all advertisers this year. Do you know how to use the app to make great-looking ads?

    By • June 3, 2015

  • How to Create the Perfect Email Marketing Template

    For anyone who thought that email marketing was on its way out, you're sorely mistaken. This post will educate you on how to create the perfect email marketing template and put engaging content in front of your audience.

    By • June 3, 2015

  • Direct Response: Social Media Advertising's ROI Engine

    The effectiveness of direct response advertising depends on persuasive copy and attractive imagery.

    By • June 3, 2015

  • 5 Ways to Turbo Charge Your Online Product Launch

    If you're planning to launch a new product or service online, you need to make sure you stand out from the crowd - here are some proven techniques to start you thinking about how to turbo charge your product launch online.

    By • June 3, 2015

  • FIFA Scandal: Blatter's Resignation & Social Reaction Across the Globe [Infographic]

    The FIFA scandal has been a reputation crisis unprecedented in its scale and global reach - this infographic looks at the global fallout for sponsors.

    By • June 3, 2015

  • Crisis Management: Look for Early Warning Signs

    Media intelligence metrics can help us measure our performance, but they can also prevent crises.

    By • June 2, 2015

  • 5 Reasons To Consider Mobile Live Streaming Apps In Your Social Media Strategy

    How to use live streaming apps like Periscope and Meerkat to develop your brand's personality.

    By • June 2, 2015

  • Amazon Stream a.k.a. Amazon Pinterest

    Amazon Stream is the "everything" store's foray into gallery-based visual marketing a la Pinterest. The emphasis is on the visual, but the actual specs of the service are somewhat different from those of its forebears.

    By • June 1, 2015

  • The SEO "Food" Pyramid [Infographic]

    An diet high in architecture and low on link-building is the key to SEO health.

    By • June 1, 2015

  • Targeted Traffic: Can These Emerging Sources Bring Wealth?

    Does having massive amounts of traffic make a business successful? No. Not if that traffic doesn't convert.

    By • June 1, 2015

  • 4 Digital Channels That Generate the Most Revenue

    E-commerce and the online digital world are forever evolving. After years of transition from the emphasis of offline to online slowly convincing the non-believers, e-commerce businesses and their low cost business plans have been proven to be a winning formula for many start-ups. Below we analyse the four most profitable digital channels that have the highest return on investment (ROI) compared to other forms of digital marketing communications.

    By • May 31, 2015

  • 3 Targeted Tools for ROI Driven Social Media Marketing

    Over 72% of all online adults are now on social media. In response, marketers across the board are upping their efforts and resources towards social media marketing both in B2B and B2C scenarios. Since users turn to social media to connect with, congratulate and criticize brands they use, we'll examine some awesome tools which bring in accountability and measurement to social media marketing.

    By • May 30, 2015

  • The Shake-Up Spotlight on: Lauren Harper of Oracle

    Lauren Harper started her career as a Community Manager for a business community site, then moved over to Eloqua to manage their social communities. She is now the head of social strategy for the Oracle Marketing Cloud. We're excited to hear her speak in Atlanta next week! Lauren agreed to answer a few questions to tide us over until then.

    By • May 30, 2015

  • How to Write Copy that Converts: The Customer Comfort Zone

    Barry Feldman offers a range of excellent tips on writing copy that connects with audiences and, ultimately, converts.

    By • May 30, 2015

  • FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action

    Unless you've been holed up somehwere without an internet connection, you probably heard of the FIFA corruption scandal this week, which has seen several of it's top-ranking officials in custody and/or facing extradition on charges of corruption, bribery and various other offences. But how has it affected associated brand sentiment online?

    By • May 30, 2015
  • SMT Expert

    Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber

    Many marketers get all caught up in the group-think that sits on every other marketing blog. In some ways it's like a nauseating sickness that's begging to be cured. When content marketers just echo the same group-think stories and buzz words on their blogs, best case, it shows a lack of critical thinking and creativity to come up with original ideas. It's time to break out of the content marketing echo-chamber and start creating original content.

    By • May 30, 2015

  • Clinton, Cruz Lead Engagement on Social Media

    Hillary has more reach with both the media and the people, and she's more likely to be associated with the words "everyday" and "American."

    By • May 29, 2015

  • Mapping Your Brand's Online Community

    What does your brand's community look like? Where are they? What are they talking about?

    By • May 29, 2015

  • Email Campaign Snakes and Ladders [INFOGRAPHIC]

    What happens when you hit send?

    By • May 29, 2015

  • Cate Blanchett and Michael Fassbender Won Social Cannes [INFOGRAPHIC]

    We know who all the award winners from the 2015 Cannes Film Festival were, but who were the social media winners, those who generated the most social buzz? This infographic outlines who dominates the online discussion.

    By • May 29, 2015

  • 12 Awesome Content Marketing Ideas That Aren't Blog Posts

    Quiz, comic strip, or case study? Here's twelve content marketing ideas to try when a simple blog post won't cut it.

    By • May 28, 2015