Content Marketing: Page 159

  • Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC]

    Digital marketing is in no way limited to social media, websites, and email. Today, we'll focus on just one of the lesser-used digital strategies: the new golden child of content marketing, influencer marketing, which Forbes contributor Kyle Wong defines as, "a form of marketing that identifies and targets individuals with influence over potential buyers."

    By • May 14, 2015

  • Is User-Generated Content a Shot at Fame, Fortune, and Marketing Glory?

    While user-generated content submissions are often portrayed as a shot at fame, fortune, and glory, the reality is they are largely a waste of time for participants and organizers alike, with barely some form of short-term awareness generation for the brand while exploiting the participants.

    By • May 14, 2015

  • Create Killer Content That Won't Kill Your Budget

    Find your footage. Once you have an approved concept, track down in-the-can footage. There's plenty of video out there available from stock houses. In our case - with the Cracker Jack'D "Fuel Stories" video series - we contacted Travis Pastrana's Nitro Circus and purchased extreme sports clips from their arena events at a fraction of the cost of shooting it ourselves.

    By • May 14, 2015

  • How to Fix a High Bounce Rate

    Let's go over the 9 main reasons for high bounce rates and, more importantly, what you can do to make people keep scrolling downward and clicking through more pages.

    By • May 14, 2015

  • Jaw-dropping Digital Marketing Stats and What They Mean for You

    Recently I set out to collect compelling, action-able, and downright jaw-dropping stats about digital marketing. But instead of just dumping them all onto the screen and letting you sort through them like some disorganized yard sale, I tried to corral these facts. I connected them to big-picture takeaways that will hopefully reassure your digital marketing strategy, or provide a persuasive argument for changing course to achieve better results.

    By • May 13, 2015

  • 7 Ways to Create a Personality for Your Corporate Blog

    This first impression is made up of a fairly complex set of factors - many of which are subtle and hard to measure. Things such as writing style, blog layout, architecture of your site, choice of imagery etc. Even if you were to ask your readers what it is they are looking for, you may get a blank stare or vague response. What they feel and inevitably how they perceive your brand is predominantly subconscious. But all of these factors in some way add up to a visitors perception of your brand and their likelihood to return to your site.

    By • May 13, 2015

  • Ideas for Generating the Best Content Marketing Posts

    As great as any content marketing project can be for your website, you need to be certain that you are only working with the right type of content when you are trying to market yourself in some manner. The ideas that you can use when generating your content marketing posts can help you to create data that may be attractive and enticing to any reader. Here are a few of the best options for you to try and use when creating the best possible content for use.

    By • May 13, 2015

  • SEO Copywriting Best Practices and Michael Phelps

    Google doesn't disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret. For that reason and others, SEO copywriting best practices can't and don't guarantee a top ranking in Google's search results. Nor can they promise a high conversion or click-thru rate.

    By • May 13, 2015

  • Buying Fewer Online Ads? Focus on Your Content

    Immunize your content from sick-of-ads sentiment by making it even better. Update your blogs with new information. Make sure your content is still relevant, interesting, and give your customers and site visitors something useful to take away.

    By • May 13, 2015

  • Stuck in a Marketing Rut? 3 Ways to Engage with Bloggers

    Marketers are always on the lookout for new tools and strategies to improve their campaigns, especially when it comes to the ever changeable world of social media. Many are attending Social Shake Up 15 (9-10 June in Atlanta, Georgia) to find inspiration in the variety of workshops and lectures on social media presented by some of the most accomplished experts in the industry.

    By • May 12, 2015

  • Remarkable and Refreshing Content Design from Media and Brands

    Simple, open stories with a clear hierarchy that is easy to follow. That's all I want. Great content and content design drive repeat usage and greater engagement. It's not rocket science, although it should be data-driven.

    By • May 12, 2015

  • Setting Up Content for Success

    The work is over. The moment has arrived. As the agency and brand managers sit eagerly watching the media managers, social specialists, ad traffickers, et al. hit 'publish' on their latest creative campaign, the excitement peaks and congratulations are had. And then...nothing. It's always a slow start, they say, give it time.

    By • May 12, 2015

  • How Consumers Are Responding to Data-Advertising [INFOGRAPHIC]

    How do you sell an intangible product out of a storefront that no customer can step into? Aha. That's one of the biggest fundamental questions behind digital marketing. Connecting the eyeballs (and then the dollars) with your brand has gotten both easier and more difficult as our digital world becomes increasingly layered and fractured.

    By • May 12, 2015

  • Simple Ways to Power an "Opt-in" Influencer Network

    Opt-in friendly: One of the most overlooked but most engaging aspect of building an ambassador network is having a strategy in place that allows fans to "opt-in" to your influencer network. In the form of a blogger network and other social presences, brands all over are seeing huge success by implementing programs where influencers apply to be part of it.

    By • May 12, 2015

  • Does Your Website Explain Itself?

    If your business website could talk, what would it say to your visitors? But wait, your website does talk! And what it tells your prospects may make or break your online marketing efforts. Does it communicate what you intend and does it do so effectively? If not, what can you do to correct this? We've established time and again that content is the most important component of your online marketing strategy.

    By • May 12, 2015

  • The Types of Data Brands are Collecting with Social Media Contests

    ​Marketing professionals recognize social media contests as one of the most popular and effective ways to gather data from users and consumers. But what types of data are brands collecting? And what does the data they're collecting say about the marketing industry now? To answer these questions, we analyzed a database of nearly 1 million promotion forms used by brands around the world.

    By • May 12, 2015

  • SMTPowerTalk 4: "Keeping It Real" in a Social Media Marketing World

    Can marketing be truly authentic? Is there a difference in approach when one focuses on sales? Can social analytics show us how to fake online behavior? These are just some of the questions we tackled at the #SMTPowerTalk this month.

    By • May 12, 2015

  • SEO: How to Avoid All the BS

    I'm NOT calling SEO BS. I'm not saying you don't need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. I'm not saying you shouldn't do SEO. If you're doing content marketing, it comes with the turf. If you persist in knowing little or nothing about SEO, you're sabotaging your success.

    By • May 11, 2015

  • The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC]

    As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content.

    By • May 11, 2015

  • Why Brands Need to Shut Up and Listen on Social Media

    If I could pinpoint the most important thing we millennials want out of life, I'd bet on the significance of the opportunity for our voices to be heard. Most brands are too busy tooting their own horns on social media to take a step back and put their digital ears to the ground in order to really use social listening tactics to find and connect with millennials.

    By • May 11, 2015

  • Are Emotions Driving Your Marketing Decisions?

    We all hear similar descriptions of the small business owner - they wear multiple hats, have too much on their plate, they are hard to pin down. And this is completely true. For those of us that have been in the corporate world, it's sometimes hard to understand the challenges of a person who is the equivalent of the CEO/CFO/VP Sales & Marketing/Chief Customer Officer and any other "C" label you'd like to give them. There is no shortage of articles that try to help these owners to be more organized, make better decisions, and take control of their day. In this post, I'm going to focus on one thing that you likely have not heard much of - be more data driven vs. emotion driven in your marketing decisions.

    By • May 11, 2015

  • The Key To Organic SEO Success

    The key to organic SEO success is conceptually simple - you have to please Google AND your intended audience. But getting all the necessary ingredients in place to satisfy both can sometimes, often times, be a real challenge.

    By • May 11, 2015

  • 3 "Boring Industry" B2B Content Ideas That Aren't Boring

    A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what if you're not writing about the newest tech gadget that appeals to the mass market? Here are 3 B2B content ideas and examples from my time working with a "boring industry" client that I found gave us the best traction.

    By • May 11, 2015

  • How To Find The Right Content Distribution Channels With Data

    So you've just finished a very good piece on a topic that your research shows is 'hot' right now (and thus meant to attract a lot of attention, shares and traffic to your blog). You've invested a lot of time in optimising the way your content flows as well as how your article 'looks', so that first-time readers can quickly scan through it, understand its value and decide to give it a closer look and (hopefully) a couple of shares.

    By • May 11, 2015

  • When Groupthink Kills a Perfectly Good Website

    With things like big data and GoToMeeting, large groups of people can collaborate over great distances, using this data to make a series of decisions about their new website. And then once they've implemented these decisions, a new group of folks comes in to question everything - usually a board of directors or someone from the C-Level. Sound familiar? It's never pretty.

    By • May 10, 2015